Renfe-SNCF Increases and Strengthens Digital Visibility

A multichannel strategy combining positioning, content, and lead generation increased traffic, improved brand recognition, and built a proprietary database in Spain, France, and new international markets.

Renfe_SNCF
Renfe-SNCF_Logo

Challenge and Results

Renfe‐SNCF en Cooperación is the high-speed rail alliance created by RENFE and SNCF to connect Spain and France by train. After launching its new website, the brand needed to make the jump into digital to raise awareness, drive qualified traffic, and build a strong database in its main markets.

We implemented a multichannel digital strategy using SEO, content advertising, social media, and email marketing to consolidate online presence, increase site visits, and open new international markets such as the UK, USA, and Japan.

1

Position the New Website in Search Engines

We optimized the site’s technical and content SEO to gain organic visibility for key searches in Spain and France.

2

Increase Visits and Attract New Users

We developed content advertising and social media campaigns to drive qualified traffic to the website and blog.

3

Build a Consolidated Database

We launched email marketing campaigns to capture subscribers and retain them with regular, market-tailored communications.

Greater Visibility on Google

SEO boosted visibility and attracted qualified traffic, placing the brand in key Google positions.

More International Traffic

Content and social ad campaigns drew a growing volume of new users each month.

Email Engagement and Acquisition

Newsletters achieved 15-20% open rates and 7% click-through rates in Spain, building a database of over 100,000 users.
Hero
Marketplaces

Hero

AI and 360° optimization on Amazon increase visibility, conversion, and advertising efficiency.
Mistol
Influencers & Content Creators

Mistol

Foodie creators on Meta and TikTok strengthen brand awareness and engagement.
Pioneer
Inbound Marketing

Pioneer

Advanced targeting and influencers increase consideration and lead acquisition without a dedicated ecommerce site.
Grupostop
Data Science

Grupostop

Data analysis and smart segmentation identify key customers and profitable opportunities.
Conforama
Ecommerce & Web

Conforama

Multichannel paid media drive online sales and revenue with competitive ROAS.
Brico Depôt
SEM

Brico Depôt

Always-on multichannel campaigns serve as the foundation of efficient ecommerce growth.
Revlon Professional
Content Marketing

Revlon Professional

SEO-optimized content boosts organic visibility and search rankings in the UK.
Vitacrecil
Influencers & Content Creators

Vitacrecil

An omnichannel strategy with creators and paid media boosts reach, brand awareness, and recall.
Mobility Service
SEO

Mobility Service

SEO content and automation drive digital visibility and inbound lead generation.
Influencity
Inbound Marketing

Influencity

Inbound marketing and automation multiply organic leads and improve their qualification.
Iturri
Artificial Intelligence

Iturri

Automation and AI speed up ecommerce quotes and improve operational efficiency.
Rodi
Artificial Intelligence

Rodi

AI-generated creatives optimize acquisition, engagement, and advertising efficiency.
St. Peter's
Artificial Intelligence

St. Peter's

Digital and AI consulting optimize educational processes and centralize internal knowledge.
Turiscool
Artificial Intelligence

Turiscool

Custom AI assistants double content production and cut turnaround times.
AIRE Ancient Baths
SEM

AIRE Ancient Baths

Paid media on Google Ads drive sales and revenue in the United States.
Laumont
Inbound Marketing

Laumont

ERP and HubSpot integration digitizes offline sales and automates commercial communication.
La Salve
Ecommerce & Web

La Salve

The integration of ecommerce, CRM, and automation digitizes sales and personalizes customer relationships.
Forus
Ecommerce & Web

Forus

Web unification in HubSpot CMS Pro helps manage centers in Spain and Portugal.
CertiDeal
Influencers & Content Creators

CertiDeal

Specialized creators position the brand as a trusted name in refurbished products.
Pitas
Influencers & Content Creators

Pitas

Collaborations with lifestyle creators connect the brand with its ecommerce community.
Horizons Optical
Inbound Marketing

Horizons Optical

Digital transformation on HubSpot CMS to drive lead generation, UX, and international expansion with a scalable, multilingual SEO architecture.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

Follow us