Renfe-SNCF Increases and Strengthens Digital Visibility

A multichannel strategy combining positioning, content, and lead generation increased traffic, improved brand recognition, and built a proprietary database in Spain, France, and new international markets.

Renfe_SNCF
Renfe-SNCF_Logo

Challenge and Results

Renfe‐SNCF en Cooperación is the high-speed rail alliance created by RENFE and SNCF to connect Spain and France by train. After launching its new website, the brand needed to make the jump into digital to raise awareness, drive qualified traffic, and build a strong database in its main markets.

We implemented a multichannel digital strategy using SEO, content advertising, social media, and email marketing to consolidate online presence, increase site visits, and open new international markets such as the UK, USA, and Japan.

1

Position the New Website in Search Engines

We optimized the site’s technical and content SEO to gain organic visibility for key searches in Spain and France.

2

Increase Visits and Attract New Users

We developed content advertising and social media campaigns to drive qualified traffic to the website and blog.

3

Build a Consolidated Database

We launched email marketing campaigns to capture subscribers and retain them with regular, market-tailored communications.

Greater Visibility on Google

SEO boosted visibility and attracted qualified traffic, placing the brand in key Google positions.

More International Traffic

Content and social ad campaigns drew a growing volume of new users each month.

Email Engagement and Acquisition

Newsletters achieved 15-20% open rates and 7% click-through rates in Spain, building a database of over 100,000 users.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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