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Renfe-SNCF Increases and Strengthens Digital Visibility
A multichannel strategy combining positioning, content, and lead generation increased traffic, improved brand recognition, and built a proprietary database in Spain, France, and new international markets.
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Challenge and Results
Renfe‐SNCF en Cooperación is the high-speed rail alliance created by RENFE and SNCF to connect Spain and France by train. After launching its new website, the brand needed to make the jump into digital to raise awareness, drive qualified traffic, and build a strong database in its main markets.
We implemented a multichannel digital strategy using SEO, content advertising, social media, and email marketing to consolidate online presence, increase site visits, and open new international markets such as the UK, USA, and Japan.
1
Position the New Website in Search Engines
2
Increase Visits and Attract New Users
3
Build a Consolidated Database
Greater Visibility on Google
More International Traffic
Email Engagement and Acquisition
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If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.