Pioneer Electronics de México is the Mexican branch of Pioneer Corporation, which specializes in consumer electronics. Its product lineup includes car audio systems, DJ equipment, professional speakers, and headphones, catering to a wide range of entertainment and audio needs.
With a network of authorized service and support centers across Mexico, Pioneer Electronics de México is committed to improving the customer experience through innovative technology and reliable support services.
Pioneer launched a geolocated campaign to promote discounts on their car audio products at retail locations across Mexico, including Coppel, Elektra, Sears, and Liverpool. As part of the strategy, an influencer campaign was rolled out to create engaging content that aligned with the brand’s values, deepening its connection with the audience.
Simultaneously, a nationwide campaign was developed to raise brand awareness and drive traffic to the website, where users could explore the products and find local distributors for online purchases. A targeted campaign was also implemented to retarget users who had previously visited the website and shown interest in the brand, directing them to ecommerce platforms.
In addition to the paid media campaigns, a lead acquisition strategy was introduced to enrich the brand’s database. Both the influencer and product campaigns led users to specific product pages on Pioneer’s website, where strategic CTAs were placed. This approach effectively targeted high-interest users, paving the way for marketing automation during discount seasons or for future assistance.
Furthermore, we launched a lead acquisition campaign to attract potential distributors. The attached form required potential leads to provide key information such as their budget, brand, and market presence, allowing Pioneer to qualify leads in real time.
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