Pioneer Increases Consideration in Car Audio Category

Targeted social media and influencer campaigns helped boost visibility, attract qualified traffic, and capture leads, improving conversions without the need for a direct sales channel.

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Challenge and Results

Pioneer Electronics Mexico is the Mexican branch of Pioneer Corporation, a global leader in sound and entertainment solutions. Its Car Audio division distributes products through retailers like Coppel, Elektra, Sears, and Liverpool, without its own ecommerce platform.

We launched a digital strategy based on paid media, influencers, and lead acquisition, using geotargeted campaigns and gated content to attract qualified traffic, convert visits into leads, and strengthen the brand’s presence in the Mexican market.

1

Drive Consideration in Car Audio Category

We aimed to build awareness in a declining market and position the brand against key competitors.

2

Generate Qualified Website Traffic

We directed interested audiences to product pages using strategic CTAs that encouraged conversions.

3

Capture Leads with High Purchase Intent

We focused on enriching the database with B2C users and potential distributors who showed genuine interest in purchasing Pioneer equipment.

+19M

Impressions

Reached over 8M users on Meta, TikTok, and YouTube through video campaigns, achieving massive digital exposure.

36%

Visit-to-Lead Conversion

Gated content and forms improved visit-to-lead conversion, increasing it from 16% to 36%.

1,262

Leads Captured

421 leads with short-term purchase intent were acquired among users interested in Pioneer equipment.

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If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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