Mape Connects Sales, Marketing, and Customer Service With HubSpot

An integrated digital strategy that centralized customer data, automated processes, and improved sales management, ecommerce, and the customer experience.

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Challenge and Results

Mape is a Spanish company specializing in healthcare consulting, medical supply distribution, and clinical equipment for public and private organizations. It also operates Salunatur, an ecommerce business that sells health, personal care, and pharmacy products to both B2B and B2C customers.

As the business grew, Mape needed to connect its sales, marketing, and customer service teams in one system. In order to achieve this, the company implemented HubSpot Sales Hub, Marketing Hub, and Service Hub, along with a PrestaShop integration for Salunatur. This centralized customer information, automated tasks, and made it easier to personalize sales and marketing efforts.

1

Centralize Sales and Customer Information

Mape needed to eliminate scattered data across teams and tools so that sales, marketing, and customer service could all work from the same view of the customer.

2

Automate Processes and Improve Operational Efficiency

The goal was to reduce the number of manual tasks, improve sales follow-up, and make it easier to manage opportunities, reminders, and support issues through automation.

3

Personalize Campaigns and Improve the Digital Experience

Mape wanted to use ecommerce data to create more targeted campaigns, recover lost sales opportunities, and build stronger customer loyalty.

10%

Abandoned Purchases Recovered

Email marketing automations helped Salunatur recover 10% of abandoned purchases through personalized campaigns based on user behavior.

250

Strategic B2B Accounts Identified

Data segmentation and analysis helped Mape identify 250 strategic accounts for personalized sales outreach and stronger customer retention.

3

Connected Areas: Marketing, Sales, and Customer Service

The integration of Sales Hub, Marketing Hub, and Service Hub gave Mape a single view of the customer, improving internal collaboration, sales management, and issue resolution.
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