Doctors Without Borders focuses on projects that assist people threatened by armed conflicts, violence, epidemics, diseases, natural disasters, and exclusion from medical care.
Together with Cyberclick, they undertook a full funnel digital marketing strategy focused on performance campaigns that allowed them to meet their objectives and challenges.
Since the beginning of our collaboration in May 2020, MSF and Cyberclick have implemented a multichannel strategy combining Google Ads, Microsoft Ads, and Social Ads in different placements, formats, and audience types.
We targeted all phases of the funnel with the aim of preparing audiences and expanding the base of potential donors. Cyberclick also worked on the creative assets and adapted the ads to the formats required by each platform. We worked not only with Meta Ads and Google Ads, but also tested channels such as TikTok, programmatic advertising, YouTube, and Native advertising.
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We are a multidisciplinary team dedicated to achieving our client's goals. With more than 20 years of experience, our goal is to accompany you in reaching your brand or company's objectives.
