With the premise of attracting donations and new partners, the strategy that Cyberclick developed with MSF covered both always on campaigns and specific tactical actions at certain times of the year.
During 2022, we focused mainly on performance and, in December, a full funnel strategy was implemented for the Christmas campaign.
In 2022, MSF developed projects to support and assist Ukraine. They created a medical train to transport patients from overburdened hospitals in eastern Ukraine to others in the western parts of the country. MSF also raised donations to provide support to people affected by the war.
In addition, the organization launched projects in Pakistan to provide assistance during the flooding, which affected millions of people there.
Every year since the beginning of the collaboration with Cyberclick, MSF does a Christmas campaign. In 2022, the campaign, Give the Gift of Health, was launched.
Grew the membership base of Doctors Without Borders.
Increased awareness of MSF and attracted more donations.
The brand achieved greater brand visibility during the Christmas period.
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