Doctors Without Borders Increases Donations with a Digital Strategy

Always-on campaigns and a multichannel strategy helped increase donations and acquire new supporters, strengthening the organization’s visibility during key periods and among new engaged audiences.

Doctors Without Borders
doctors-without-borders-logo

Challenge and Results

Doctors Without Borders (DWB) is an international medical-humanitarian organization that assists populations affected by armed conflicts, epidemics, natural disasters, or lack of access to healthcare. Its work focuses on saving lives and alleviating suffering in over 70 countries worldwide.

We implemented a full-funnel digital strategy based on multichannel performance campaigns, platform-tailored creative, and continuous audience acquisition, aiming to increase donations and attract new supporters during critical moments such as the holiday season.

1

Acquire New Supporters

We ran performance and retargeting campaigns to expand the organization’s base of recurring donors.

2

Increase Donation Volume

We launched tactical campaigns (holiday, emergencies) focused on boosting fundraising during periods of high social sensitivity.

3

Gain Full-Funnel Visibility

We combined reach, consideration, and conversion actions to bring DWB’s work to new audiences.

Increased Donations

Campaigns helped fund urgent initiatives such as the medical train in Ukraine and support in Pakistan.

Higher Supporter Acquisition

The always-on performance approach increased the number of recurring donors.

More Full-Funnel Visibility

The full-funnel strategy improved DWB’s recall and awareness during the holiday campaign.

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