In 2021, Revlon Professional began work on its blog for hairdressing professionals in the UK. The strategy for the blog included both branded and unbranded content.
The main objective was to improve Revlon Professional’s position in search results and for their blog to become the go-to for all beauty and hairdressing professionals.
Revlon Professional chose Cyberclick as their digital partner to help them with their content strategy for 2022, 2023, and onwards. The goal was to work together to improve SEO positioning and monitor SEO metrics to track growth.
We put special emphasis on Google since it is the most used search engine in the world.
In terms of positioned keywords, organic traffic, and published content.
Design a monthly content calendar that helps improve SEO positioning.
From March 2022 to March 2023, clicks increased by 58% and impressions went up by 60%. In the same period of time, visits increased by 306% and unique visitors by 320%.
Due to publishing and optimizing content, some blog posts showed a significant increase from March 2022 to March 2023. In addition, visibility on Google increased by 1.68% compared to the previous year.
In addition, the new strategy resulted in a wide variety of new keywords ranking in Google for the UK market between 2022 and 2023, as well as a noticeable improvement in SEO positioning.
Some of the articles showed a significant increase from March 2022 to March 2023.
The new strategy resulted in a wide variety of new keywords ranking in Google for the UK market.
Results show that from March 2022 to March 2023, clicks increased by 58% and impressions by 60%.
If you need help with your digital marketing and advertising strategy, click the button below to contact us!
We are a multidisciplinary team dedicated to achieving our client's goals. With more than 20 years of experience, our goal is to accompany you in reaching your brand or company's objectives.