Revlon Professional Boosts Organic Visibility in the UK

An SEO-optimized content strategy helped exponentially increase traffic to the professional blog, improve visibility on Google, and attract new qualified audiences in the hairdressing sector.

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Challenge and Results

Revlon Professional is a global haircare brand with over 80 years of experience and a presence in more than 120 countries. Its portfolio includes dyes, treatments, and styling products designed for both professional salons and end consumers.

To grow organic visibility, we launched an SEO content strategy for the brand's UK blog. Through a mix of branded and unbranded articles, continuous optimization, and a monthly content calendar, we positioned the site as a go-to blog for hairdressing professionals.

1

Improve Organic Ranking on Google

We created and executed SEO content to gain visibility against competitors for relevant key searches.

2

Close the Gap with Competitors

We published regular content and optimized older articles to climb rankings and increase qualified traffic.

3

Maintain Consistent Content Over Time

We developed a monthly editorial calendar balancing branded and unbranded articles to cover the full search funnel.

+306%

Blog Visits

Total visits multiplied thanks to the new SEO-optimized content strategy.

+320%

Unique Visitors

Professional users who hadn’t previously visited the Revlon Professional blog increased.

+60%

More Impressions

From March 2022 to March 2023, clicks increased by 58% and impressions grew by 60%.

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If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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