AIRE Ancient Baths offers exclusive experiences to relax the mind and body. AIRE's spaces are temples of relaxation inspired by the traditional baths of the ancient Roman, Greek, and Ottoman civilizations. Because of this, AIRE’s experiences always take place in restored historic buildings. They have different centers in Europe (The United Kingdom, Spain, and Denmark) and in the United States (New York and Chicago). Their goal is to maximize the sales and revenue of each center, build their brand, and expand into new markets.
Social Ads and Google Ads campaigns were run for all 4 markets, although in this success story we will focus on the channel that received the most investment (Google) and on the newest market.
Our Google Ads strategy was based on simplifying the ad group structure and and the overall optimization of the ads. All these actions, helped improve the KPIs our client was looking for, like sales, conversion rate, and ROAS, both in downtown Chicago and in New York.
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As mentioned above, the Christmas season is key for AIRE Ancient Baths in terms of revenue. Because of this, we created a media plan for this specific time of year, to make sure that we could reach the objectives we set together with the client.
In the United States, our client has one center in New York City and another in Chicago. At these centers, one of the main objectives we achieved was improving the performance of the 2021 Christmas campaign compared to the previous year’s.
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We are a multidisciplinary team dedicated to achieving our client's goals. With more than 20 years of experience, our goal is to accompany you in reaching your brand or company's objectives.
