In 2021, Cyberclick met with AIRE's marketing manager and her team to understand their objectives and to create a strategy for success. We discussed what AIRE wanted to achieve and which KPIs were relevant and valuable to them. We put special emphasis on the main campaigns of the year, like Black Friday and Christmas. December is a very important month for AIRE in terms of revenue generation.
The objectives for us at Cyberclick were clear: increase sales, maximize revenue, and work on brand recognition. With all the relevant information we gathered during the strategy meeting, we created a detailed paid media proposal: Social Ads and SEM, where Google Ads played a very important role. We defined the channels we would invest in, the specific actions we would take to get the results we needed, and the optimizations we would carry out to get these results.
The paid media proposal was focused on its four markets: Spain, United Kingdom, Denmark and the United States. In particular, in the United States we wanted to reinforce the brand as it is one of the newest markets.
The main objectives that were worked on were the following payment campaigns:
Percentage growth in sales figures for one year over the previous year
Achieved sales growth while maintaining the costs.
Raised brand awareness among new audiences, particularly in locations where new centers were opened.
With a 50% increase in investment, we were able to multiply the conversion rate by three.
This was due to the detailed paid media strategy, where Google Ads played a key role.
62% of the budget was allocated to Google Ads. These campaigns significantly improved revenues.
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