Novelty Boosts Its Global Presence With a Unified Website on HubSpot CMS

A full migration and multi-language setup made it possible to bring four separate websites into one platform, improving efficiency, maintenance, and the brand’s international reach.

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Challenge and Results

Novelty is a global leader in technical audiovisual production solutions for large-scale events. With a presence across Europe, the UK, the Middle East, and other markets, the brand needed to take its digital ecosystem to the next level to support its ongoing growth.

The project came with a clear challenge to merge four websites, each with its own design, structure, and maintenance, into one multi-language platform that reflects the group’s global identity. On top of that, the team wanted to reduce operational complexity, update the design, and make the site easier to scale for future growth.

At Cyberclick, we implemented a solution built on HubSpot CMS, focusing on a solid architecture, a complete redesign, and an interactive element designed to strengthen Novelty’s global presence. The result is a single, efficient platform that’s ready to grow and that is fully aligned with the company’s international strategy.

1

Unify and Scale Digital Presence

We brought all four WordPress sites into one multi-language setup (Spanish, English, Italian, and Portuguese), added new pages, reorganized the structure, and rolled out a full redesign to keep things visually consistent and ready to grow.

2

Improve Efficiency and Maintenance

We built a new tech foundation on HubSpot CMS that cuts down management time, brings everything into one place, improves security, and makes it possible for the team to update and manage the site without needing technical support.

3

Create an Interactive Element to Highlight Global Presence

We developed a custom HubSpot module that shows Novelty’s international presence in a clear and engaging way, helping reinforce its position as a global audiovisual provider.

Increased Brand Consistency

A unified digital identity that strengthens Novelty’s global positioning and keeps the brand consistent across every country they operate in.

Better Operational Efficiency

The new multi-language HubSpot CMS site is easier to maintain and makes updates faster, without having to manage four separate websites.

A Solid Foundation for International Growth

A scalable setup that makes it easy to add new languages, markets, and content without doubling work efforts or affecting site performance.

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