SUCCESS STORY:
Repavar

Comprehensive social media strategy

+4.8M

Impressions 

+106K

Interactions 

+3,66%

Follower growth 

Repavar

About Repavar

Repavar is a dermocosmetic brand designed to repair the daily damage that skin endures. With this in mind, the brand has developed three product lines:

  • Regenerative: Focused on regenerating damaged skin, this line is known for products made with pure rosehip oil.
  • Revitalizing: The most cosmetic-focused line of the three, it aims to brighten, even out skin tone, and reduce the appearance of fine lines, using pure vitamin C as an antioxidant.
  • Atopic Skin: This line is designed to soothe atopic skin, both during flare-ups and in daily care, thanks to calming and moisturizing ingredients like the SkinCalm Complex.

Goals

The primary objective was to generate brand awareness on Instagram while staying true to the brand’s pharmaceutical identity. A secondary objective was to drive sales through the targeted social media channels.

Strategy and Actions Taken

To achieve the above objectives, we designed and implemented a comprehensive strategy that included:

  • Organic Coverage: Oversaw management, production, interactions, and audience engagement on Facebook and Instagram.

  • Corporate Image Redesign: Revamped the brand’s corporate identity on social media.

  • Boost Post Strategy: Implemented targeted paid promotions.

  • Influencer Marketing: Collaborated with key influencers to amplify reach and engagement.

Results

  • Total Impressions: 4,835,060, which reflect the extensive reach and strong visibility of the initiatives carried out.
  • Interactions: 106,434, demonstrating a significant level of engagement with the audience.
  • Campaign with Lena de Pons: 996,170 impressions. This solidified her impact as a key ambassador.
  • Collaboration with Adriana Abenia: 339,159 impressions, showcasing her ability to capture the audience's attention.
  • Follower Growth (November 2023 – June 2024): +3.66%, which strengthened the brand's positioning on social media.

4.8M impressions 

Demonstrating a high level of reach and visibility for the actions taken.

106K interactions

Showing a significant level of connection with the audience.

+3,66% growth in followers

Strengthening the brand's presence on social media.

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We are a multidisciplinary team dedicated to achieving our client's goals. With more than 25 years of experience, our goal is to accompany you in reaching your brand or company's objectives.

 

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