Repavar Boosts Social Media Awareness

A comprehensive content and influencer strategy increased reach, engagement, and followers on social media, strengthening the brand’s dermocosmetic positioning on Instagram and Facebook.

Repavar
REPAVAR_general

Challenge and Results

Repavar is a dermocosmetic brand focused on repairing and caring for the skin with specialized formulas. Its portfolio is organized into three specialized lines: Regeneradora, Revitalizante, and Atopic Piel. These lines are designed to address everything from skin regeneration to hydration for sensitive skin.

We launched a 360 degree social media strategy based on content, engagement, targeted ads, and influencer collaborations. The goal was to increase awareness, improve engagement, and reinforce the brand’s pharmaceutical positioning on Instagram and Facebook.

1

Generate Qualified Brand Awareness

Position the brand on social media while maintaining its pharmaceutical identity to gain recognition among its target audience.

2

Increase Community Engagement

Drive engagement through relevant content, ongoing activity, and initiatives with key brand ambassadors.

3

Increase Sales Through Social Media

Support conversions with product content, boosted posts, and influencer-driven campaigns.

+4.8M

Impressions

Achieved wide visibility through organic content, promoted campaigns, and influencer collaborations.

106K

Interactions

Published actions generated strong connection and participation with the digital community.

+3.66%

Growth in Followers

The strategy helped expand the follower base and solidify the brand’s social media presence.
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