Laumont Digitalizes Offline Sales with HubSpot

A techn integration between ERP and CRM allowed us to visualize the physical pipeline, identification of opportunities, and automated communications, improving sales team efficiency and preventing loss of recurring sales.

Laumont
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Challenge and Results

Laumont is a leading wholesaler of truffles and mushrooms, present in the main markets across Spain. In recent years, it has driven growth through both online and offline sales, opening dedicated channels for professionals and end consumers.

We carried out a digital transformation project centered around HubSpot to integrate ERP data, gain visibility into offline business, and optimize the sales process through automation and advanced analytics.

1

Gain a Global View of Offline Business

We integrated ERP invoicing with HubSpot to visually track each customer’s activity and purchase recurrence.

2

Identify Sales Drops and Opportunities

We developed dashboards showing who hasn’t purchased in 15 days, 3 months, or 6 months to reactivate previously lost opportunities.

3

Automate Sales Communication

We created a solution that updates prices and rates in the CRM to automatically personalize emails based on customer type.

Increased Visibility of Offline Business

Laumont can now track sales drops and new opportunities through data dashboards.

Innovation Through Tech Development

We created an external application that updates Laumont contact information in HubSpot.

Automated Sales and Communication Processes

Automation has allowed Laumont to optimize all management and customer communication processes.

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If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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