Laumont is a leading wholesale company in the truffle and mushroom industry. Founded in 1980, it has established a strong presence in Spain's key markets.
In 2020, Laumont launched its B2B ecommerce platform, catering to professionals in hospitality, catering, gourmet stores, supermarkets, and the food industry. Additionally, they introduced Laumont Shop, an online store designed for individuals who want to purchase their products and have them delivered to their door within 24 hours.
Laumont was using an ERP (Enterprise Resource Planning) system to manage billing and customer contacts. Cyberclick's proposal was to integrate the billing data from their ERP with HubSpot, enabling the digitization of offline sales and providing a tool to identify potential missed opportunities. This integration also created a highly visual sales pipeline, showing the billing volume for each customer and tracking those who hadn't made a purchase in 15 days, 3 months, or 6 months
Additionally, Laumont wanted to integrate product pricing information to enable automated and personalized email campaigns, ensuring that each customer received the correct rate.
The challenge was that contacts are stored in HubSpot’s CRM, while product, rate, and price relationships are managed in HubDB, which is part of the CMS. To overcome this, the solution was to create an external application that automatically pulls pricing data from the HubDB tables via the API and simultaneously updates customer information in HubSpot. This setup made it so that, when an email was sent, each customer received the most up-to-date pricing based on their specific rate.
If you need assistance with your digital marketing and advertising strategy, reach out to us!
We are a skilled team with over 25 years of experience, dedicated to helping our clients achieve their goals. Our mission is to guide and support you in reaching the objectives of your brand or business.
