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Grupostop Optimizes Its CRM with Smart Segmentation
An advanced data analysis strategy helped Grupostop better understand customers, create profitable clusters, and uncover new business opportunities, increasing the impact of digital marketing actions.

Challenge and Results
Grupostop is a company that specializes in laser hair removal and aesthetic medicine, with more than 70 centers across Spain and 18 years of experience. The brand's offering combines cutting-edge technology with qualified medical teams to provide personalized and effective treatments.
To analyze their database, identify behavior patterns, and segment clients, we implemented a strategy based on data and machine learning. The goal was to boost profitability through CRM campaigns tailored to each profile.
1
Deepen Customer Understanding
2
Evolve the CRM Strategy
3
Identify Business Opportunities
+ Customer Knowledge
+ Business Profitability
↑ New Business Opportunities
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