Grupostop Optimizes Its CRM with Smart Segmentation

An advanced data analysis strategy helped Grupostop better understand customers, create profitable clusters, and uncover new business opportunities, increasing the impact of digital marketing actions.

Grupostop
GrupoStop

Challenge and Results

Grupostop is a company that specializes in laser hair removal and aesthetic medicine, with more than 70 centers across Spain and 18 years of experience. The brand's offering combines cutting-edge technology with qualified medical teams to provide personalized and effective treatments.

To analyze their database, identify behavior patterns, and segment clients, we implemented a strategy based on data and machine learning. The goal was to boost profitability through CRM campaigns tailored to each profile.

1

Deepen Customer Understanding

We analyzed the database to discover profiles and behavior patterns that were previously assumed without evidence.

2

Evolve the CRM Strategy

We implemented advanced segmentation to activate personalized campaigns based on the value of each cluster.

3

Identify Business Opportunities

We identified potential services and needs to drive profitability during key moments like Black Friday.

+ Customer Knowledge

We identified real user profiles. Data-based archetypes improved the understanding of customer motivations and barriers.

+ Business Profitability

We detected high-value clusters. The study helped focus efforts on the most profitable segments and optimize commercial campaigns.

↑ New Business Opportunities

We set in motion targeted actions. The analysis revealed new needs to develop offers and services tailored to each type of customer.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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