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Grupostop is a leading company specializing in aesthetic treatments and services, using cutting-edge technology and a team of skilled medical professionals. With over 70 centers across Spain and 18 years of expertise in laser hair removal and aesthetic medicine, they are trusted by clients nationwide.
The company’s primary goal in digital marketing is to enhance their CRM strategy, implementing actions that will drive profitability across each segment of their customer database. Additionally, they aim to expand their range of aesthetic services offered at their centers, further strengthening their market presence.
Database Analysis: Cleaned and prepared the data to conduct exploratory analysis and modeling that uncovered trends and correlations.
Clustering and Segmentation: Used unsupervised machine learning algorithms to identify groups of similar users within the database.
Temporal Evolution and Behavior Study: Analyzed the evolution and behavior of each user group to identify differences and proposed targeted marketing actions.
If you need assistance with your digital marketing and advertising strategy, reach out to us!
We are a skilled team with over 25 years of experience, dedicated to helping our clients achieve their goals. Our mission is to guide and support you in reaching the objectives of your brand or business.
