EV Renting and Cyberclick began collaborating in 2022. We developed and implemented an SEO content strategy for the company's blog, and oversaw their HubSpot set up to lay the groundwork for CRM and database management.
Their main goal was to increase traffic to their blog and to improve lead acquisition through organic channels.
And consequently blog traffic with an SEO strategy.
Through downloadables relevant to their buyer persona.
Through automation workflows with additional valuable content.
Also define automations to improve internal processes.
By launching a video marketing strategy on YouTube.
From March 2022 to March 2023, EV Renting multiplied clicks and impressions on its blog by 6, and traffic to the blog increased by 675.68%. In addition, web traffic climbed by 21,431%.
We also positioned 2,596 keywords for the Spanish market, 133 of which were positioned during the last year. Currently, the EV Renting blog has managed to position 12 keywords in the top 3, 25 in the top 10, 38 in the top 20, and 72 in the top 100.
In terms of new contacts, EV Renting's acquisition through their website and blog has tripled in months when new content has been published.
Thanks to the new content strategy developed.
As the SEO positioning and content improved, so did the monthly web traffic.
The blog showed improvement in key KPI's as the new content strategy kicked off.
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