How CertiDeal Strengthened Its Brand Positioning With a Creator Strategy Built on Trust

A content strategy featuring specialized creators helped position the brand as a go-to name in refurbished devices, highlighting technical quality, sustainability, and strong guarantees suitable for a broad audience.

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Challenge and Results

CertiDeal is Spain’s leading platform for refurbished smartphones and devices. The brand offers high-quality tech, in-house technical checks, a 36-month warranty, and competitive pricing, all while promoting a more sustainable way to consume technology.

To strengthen its positioning, CertiDeal rolled out an influencer marketing and content creation strategy built around collaborations with creators who aligned with the brand’s values. The focus was on clear, honest messaging surrounding trust, sustainability, and product quality.

1

Position the Brand as a Trusted Name

Reinforce CertiDeal’s reputation as a leading refurbished tech brand in Spain.

2

Communicate Key Differentiators

Highlight in-house technical checks, the 36-month warranty, competitive pricing, and the brand’s environmental commitment.

3

Connect With Diverse Audiences

Reach people with different interests through creators in tech, comedy, lifestyle, and circular economy spaces.

9.9+

Million Impressions

Reach driven by collaborations with influencers across key sectors.

2.68%

Engagement Rate

The content captured the audience’s attention and encouraged interaction.

177K+

Interactions

Likes, comments, and shares that reinforced brand trust and helped build stronger ties with the community.

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