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How CertiDeal Strengthened Its Brand Positioning With a Creator Strategy Built on Trust
A content strategy featuring specialized creators helped position the brand as a go-to name in refurbished devices, highlighting technical quality, sustainability, and strong guarantees suitable for a broad audience.
Challenge and Results
CertiDeal is Spain’s leading platform for refurbished smartphones and devices. The brand offers high-quality tech, in-house technical checks, a 36-month warranty, and competitive pricing, all while promoting a more sustainable way to consume technology.
To strengthen its positioning, CertiDeal rolled out an influencer marketing and content creation strategy built around collaborations with creators who aligned with the brand’s values. The focus was on clear, honest messaging surrounding trust, sustainability, and product quality.
1
Position the Brand as a Trusted Name
2
Communicate Key Differentiators
3
Connect With Diverse Audiences
9.9+
Million Impressions
2.68%
Engagement Rate
177K+
Interactions
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