Netquest Builds a Scalable Web Ecosystem With HubSpot

A new modular digital setup helped the brand speed up page creation, keep their look consistent globally, and easily manage content in multiple languages across all of its markets.

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Challenge and Results

Netquest is a leading data and market research company operating in over 44 countries with more than 4 million panelists worldwide. It is part of the Bilendi group and focuses on providing brands with strategic insights through the use of advanced technology.

To keep up with the brand's growth, we implemented a website migration and redesign in HubSpot from scratch based on its Figma designs. We built a custom modular system, moved the brand's content over, set up multiple languages, and optimized the whole structure to help it scale, perform well, and give the team more independence.

1

Maintain Visual Consistency With a Flexible System

We set out to avoid the inconsistencies that often come about with the free-reign use of drag-and-drop tools. The goal was to make sure that every page stuck perfectly to the design system.

2

Redesign and Rebuild the Website With Scalability In Mind

We built a brand new site on HubSpot CMS to highlight Netquest's new brand identity. This involved mapping out an updated architecture, handling redirects, and setting up a multi-lingual site structure.

3

Reduce the Team’s Technical Dependence

Our objective was to teach the marketing team to build and manage pages on their own without interfering with the design, performance, or overall structure.

A Modular and Consistent Website From Day One

We built a system of custom modules and set up both global and local options. This automatically keeps the visual style perfectly consistent across every single page.

Faster Time-to-Market

The team can now launch landing pages and new site sections faster by mixing and matching pre-built modules. This gets rid of technical roadblocks and reduces development time.

Easy Global Content Management

The new website allows for work across multiple languages and markets. This makes international expansion a lot easier as it eliminates any need for any major structural redesigns.

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