Forus Updates Its Digital Ecosystem With a Unified Website Built on Hubspot CMS Pro

A full redesign and a new multi-site setup made it possible to manage over 40 locations across Spain and Portugal from one place, improving the user experience, day-to-day operations, and future growth.

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Challenge and Results

Forus is one of the leading sports and wellness centers in the Iberian Peninsula, with more than 40 locations and thousands of daily users. Its rapid expansion prompted the need for a digital upgrade that matched the rate at which it was growing. It became essential for it to have one place to pull all its information together, make browsing easier, and support large-scale internal management.

The goal was ambitious: build a unified web system that connected forus.es, forusportugal.pt, and all location subdomains while keeping a consistent look, strong performance, and the flexibility to share services, activities, and schedules in real time.

At Cyberclick, we designed and launched a complete solution on HubSpot CMS Pro, with a built-in growth architecture, a solid technical foundation, and a design focused on conversion and the needs of each buyer persona. The new digital ecosystem allows Forus to work more efficiently, update content from one place, and give users a smooth, consistent experience.

1

Bring All Centers Together Under One Platform

We created the new corporate site for Spain and Portugal, plus 48 center subdomains, all built on a shared structure designed to support the full marketing funnel.

2

Boost Efficiency Through Centralization and Automation

We set up HubDB to manage content for every center and connected it to an API that displays schedules and activities in real time, keeping information accurate and always up to date.

3

Redesign the Digital Experience to Increase Conversions

We proposed an updated look that aligns with the rebrand, mobile-first browsing, and a user-focused design that makes it easy to find centers, services, and activities.

A Unified Digital Ecosystem

A multi-site structure that’s consistent, easy to run, and offers the same experience across all locations.

Better Operational Efficiency

Centralized content, automated data, and simpler processes that cut down on maintenance work and avoid repetitive tasks.

A UX Built for Clarity and Speed

A modern, fast design that makes browsing easier and helps users quickly find services, schedules, and activities.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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