Switzerland Tourism Optimizes the Sweetest Switzerland Campaign with Jordi Roca

A Meta Ads strategy far exceeded web traffic and video view goals, combining the appeal of the destination with the reputation of one of the world’s top pastry chefs.

swiss tourism
Switzerland Logo

Challenge and Results

Switzerland Tourism is the official marketing organization promoting the country as an international travel destination. Its mission is to inspire travelers worldwide to discover Switzerland’s culture, gastronomy, landscapes, and unique experiences.

To strengthen positioning and attract a gastronomy- and travel-oriented audience, the organization collaborated with Jordi Roca, the chef at El Celler de Can Roca who was recognized as the world’s best pastry chef by The Best Chef (2023) and Restaurant (2014). The result was a nine-day journey with the chef and his family, visiting Switzerland’s sweetest cities and regions—Geneva, Le Moléson, Gruyères, Fribourg, Zurich, and Basel—and sharing the experience on social media.

1

Connect Gastronomy and Tourism in an Engaging Story

The campaign revolved around a gastronomic tour led by Jordi Roca and his family. Through their personal experience, products, traditions, and destinations were highlighted.

2

Social Media Promotion with High-Impact Visual Content

Meta Ads served as the main channel, targeting audiences interested in travel and gastronomy. Videos and posts focused on conveying the experience in an inspiring and visually appealing way.

3

Exceed Traffic and View Goals

The strategy combined optimized creatives and formats designed to maximize views, surpassing initial objectives.

+86%

Clicks

The campaign exceeded the planned click target by 86%, boosting engagement as a result of the content.

+225%

Website Visits

Web traffic tripled initial expectations, attracting users highly interested in the destination.

Other Success Stories

Discover the brands that have trusted us and the results they’ve achieved with our tailored digital marketing and sales strategies.
Hero
Marketplaces

Hero

AI and 360° optimization on Amazon increase visibility, conversion, and advertising efficiency.
Mistol
Influencers & Content Creators

Mistol

Foodie creators on Meta and TikTok strengthen brand awareness and engagement.
Pioneer
Inbound Marketing

Pioneer

Advanced targeting and influencers increase consideration and lead acquisition without a dedicated ecommerce site.
Grupostop
Data Science

Grupostop

Data analysis and smart segmentation identify key customers and profitable opportunities.
Conforama
Ecommerce & Web

Conforama

Multichannel paid media drive online sales and revenue with competitive ROAS.
Brico Depôt
SEM

Brico Depôt

Always-on multichannel campaigns serve as the foundation of efficient ecommerce growth.
Revlon Professional
Content Marketing

Revlon Professional

SEO-optimized content boosts organic visibility and search rankings in the UK.
Vitacrecil
Influencers & Content Creators

Vitacrecil

An omnichannel strategy with creators and paid media boosts reach, brand awareness, and recall.
Mobility Service
SEO

Mobility Service

SEO content and automation drive digital visibility and inbound lead generation.
Influencity
Inbound Marketing

Influencity

Inbound marketing and automation multiply organic leads and improve their qualification.
Iturri
Artificial Intelligence

Iturri

Automation and AI speed up ecommerce quotes and improve operational efficiency.
Rodi
Artificial Intelligence

Rodi

AI-generated creatives optimize acquisition, engagement, and advertising efficiency.
St. Peter's
Artificial Intelligence

St. Peter's

Digital and AI consulting optimize educational processes and centralize internal knowledge.
Turiscool
Artificial Intelligence

Turiscool

Custom AI assistants double content production and cut turnaround times.
AIRE Ancient Baths
SEM

AIRE Ancient Baths

Paid media on Google Ads drive sales and revenue in the United States.
Laumont
Inbound Marketing

Laumont

ERP and HubSpot integration digitizes offline sales and automates commercial communication.
Renfe-SNCF
360° Projects

Renfe-SNCF

Multichannel strategy boosts international visibility, traffic, and user acquisition.
La Salve
Ecommerce & Web

La Salve

The integration of ecommerce, CRM, and automation digitizes sales and personalizes customer relationships.
Forus
Ecommerce & Web

Forus

Web unification in HubSpot CMS Pro helps manage centers in Spain and Portugal.
CertiDeal
Influencers & Content Creators

CertiDeal

Specialized creators position the brand as a trusted name in refurbished products.
Pitas
Influencers & Content Creators

Pitas

Collaborations with lifestyle creators connect the brand with its ecommerce community.
Horizons Optical
Inbound Marketing

Horizons Optical

Digital transformation on HubSpot CMS to drive lead generation, UX, and international expansion with a scalable, multilingual SEO architecture.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

contact
Follow us