Views
Positive feedback
Interactions
Mistol launched in 1953 and was the first hand dishwashing product in the Spanish market, so it has a legacy in Spain.
Mistol has been part of OROBrands since 2020, when they signed an agreement to acquire the brand.
The “Traditional Recipe” campaign had two main objectives. First, to improve the positioning of Mistol All in One, the brand’s new dishwasher detergent in tablet form.
Second, to continue increasing awareness of the different products in the hand dishwashing range that features the brand’s classic products.
Showcasing the effectiveness of the new product, as well as the convenience of its format and its eco-friendly features.
Continuing to reinforce consumer knowledge of the brand’s classic products within the hand dishwashing category.
To highlight the effectiveness and versatility of the brand’s products, we developed an influencer marketing strategy on Meta and TikTok, partnering with top foodie creators.
In this campaign, influencers competed in pairs to see who could cook the best Spanish dish. Afterward, they tackled the mess left behind in the kitchen using both cleaning solutions: dishwasher vs. handwashing.
At the same time, we also implemented a People-Led Marketing strategy with content creators, focusing on showcasing the cleaning power of the products.
Additionally, several social ad campaigns were launched on Meta and TikTok to boost brand awareness. These leveraged all the content created by influencers and creators to reach the target audience.
The results of the “Traditional Recipe” campaign were outstanding, marking a milestone in the brand’s history.
First, the campaign achieved significantly stronger figures than the previous activation, with a +267% increase in views, +120% in reach, and +64% in impressions.
Second, the audience responded very positively to the new product launch, with 91% positive feedback and a total of 218K interactions.
Finally, the connection between Mistol and the culinary world was greatly reinforced, allowing the brand to expand its relevance and credibility within this space.
compared to the previous campaign.
regarding the new Mistol All in One.
generated by the campaign.
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