Mistol Boosts Awareness with a Foodie-Focused Strategy

A campaign with content creators on Meta and TikTok improved the positioning of the new product, drove engagement, and strengthened awareness of the classic hand-wash dishwasher range.

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Challenge and Results

Mistol is a historic brand in the Spanish market, pioneering home cleaning solutions since 1953 and acting as a benchmark in the hand-wash dishwasher category. Since 2020, it has been part of the ORO Brands Group, which has revitalized its positioning through new product launches and digital strategies.

We launched a social media campaign with food influencers to increase awareness, reinforce its connection to the foodie world, and introduce the new Mistol All in One machine dishwasher product, leveraging native content, challenges, and social ads.

1

Position Mistol All in One

Our goal was to show the effectiveness of the new tablet format for machines, highlighting its innovation and sustainability.

2

Boost Recognition of the Classic Range

We aimed to keep the classic hand-wash dishwashers top of mind among the Spanish audience.

3

Increase Affinity Among Foodies

We aspired to connect the brand to the culinary universe through aspirational content, native posts, and collaborations.

+267%

Views

Views far exceeded previous social media activations.

91%

Positive Feedback

The Mistol All in One launch generated a very positive perception among users.

218K

Interactions

Content generated high levels of participation and engagement.

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If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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