Mistol launched in 1953 and was the first hand dishwashing product in the Spanish market, so it has a legacy in Spain.
Mistol has been part of OROBrands since 2020, when they signed an agreement to acquire the brand.
In order to achieve a high level of awareness, diffusion, and product positioning, we opted for a multichannel social ads strategy (Facebook, Instagram, TikTok, and Twitch) and an influencer marketing strategy that directed people to the landing page, promocionesmistol.es, from these popular social media platforms. Both strategies were applied during March and April 2023.
For the social ads campaigns, we launched an A/B test to compare the results of "traditional" creatives and the results of videos recorded by content creators. In this user generated marketing campaign, people explained how they use the product and the promotion in progress.
We also worked with 8 national “foodie" influencers who paired up to create content aimed both at disseminating the new Mistol product and at directing traffic to the promotion's landing page. Macro influencers with between 150 and 500K followers were chosen and carried out boost posting to generate even more visibility and drive traffic to the landing page.
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