SUCCESS STORY:
Mistol

Visibility and product positioning

+267%

Views 

91%

Positive feedback

218K

Interactions 

mistol

About Mistol

Mistol launched in 1953 and was the first hand dishwashing product in the Spanish market, so it has a legacy in Spain.

Mistol has been part of OROBrands since 2020, when they signed an agreement to acquire the brand.

Goals

The “Traditional Recipe” campaign had two main objectives. First, to improve the positioning of Mistol All in One, the brand’s new dishwasher detergent in tablet form.

 

Second, to continue increasing awareness of the different products in the hand dishwashing range that features the brand’s classic products.

 

Improving the positioning of the new Mistol All in One

Showcasing the effectiveness of the new product, as well as the convenience of its format and its eco-friendly features.

Increasing awareness of the hand dishwashing range

Continuing to reinforce consumer knowledge of the brand’s classic products within the hand dishwashing category.

Strategy and Actions Taken

To highlight the effectiveness and versatility of the brand’s products, we developed an influencer marketing strategy on Meta and TikTok, partnering with top foodie creators.

In this campaign, influencers competed in pairs to see who could cook the best Spanish dish. Afterward, they tackled the mess left behind in the kitchen using both cleaning solutions: dishwasher vs. handwashing.

At the same time, we also implemented a People-Led Marketing strategy with content creators, focusing on showcasing the cleaning power of the products.

Additionally, several social ad campaigns were launched on Meta and TikTok to boost brand awareness. These leveraged all the content created by influencers and creators to reach the target audience.

Results

The results of the “Traditional Recipe” campaign were outstanding, marking a milestone in the brand’s history.

 

First, the campaign achieved significantly stronger figures than the previous activation, with a +267% increase in views, +120% in reach, and +64% in impressions.

 

Second, the audience responded very positively to the new product launch, with 91% positive feedback and a total of 218K interactions.

 

Finally, the connection between Mistol and the culinary world was greatly reinforced, allowing the brand to expand its relevance and credibility within this space.



+267%

Views

compared to the previous campaign.

91%

Positive Feedback

regarding the new Mistol All in One.

218K

Interactions

generated by the campaign.

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