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Mistol Boosts Awareness with a Foodie-Focused Strategy
A campaign with content creators on Meta and TikTok improved the positioning of the new product, drove engagement, and strengthened awareness of the classic hand-wash dishwasher range.

Challenge and Results
Mistol is a historic brand in the Spanish market, pioneering home cleaning solutions since 1953 and acting as a benchmark in the hand-wash dishwasher category. Since 2020, it has been part of the ORO Brands Group, which has revitalized its positioning through new product launches and digital strategies.
We launched a social media campaign with food influencers to increase awareness, reinforce its connection to the foodie world, and introduce the new Mistol All in One machine dishwasher product, leveraging native content, challenges, and social ads.
1
Position Mistol All in One
2
Boost Recognition of the Classic Range
3
Increase Affinity Among Foodies
+267%
Views
91%
Positive Feedback
218K
Interactions
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