In 2021, Mistol rebranded their corporate image, product packaging, and decided to launch new products, such as dishwasher tablets.
After laying the foundations for these changes and incorporating new products, Mistol sought a digital partner to help generate brand awareness and communicate new launches to the public.
Generate and spread awareness of the new product launch.
Based on a multichannel paid media strategy and an influencer strategy.
After analyzing the outcome of this two month campaign, we concluded that the videos generated by content creators resulted in a 43% higher CTR and the video start cost was 3 times lower than that of more traditional creatives.
This campaign generated more than 16M impressions on digital platforms and led to a 200% increase in sales for Mistol compared to the same period during the previous year.
Between the social ads campaign and the influencer marketing campaign.
Ads with videos from content creators were a decisive factor in generating impressions for the campaign.
The campaign resulted in a major increase in sales compared to the same period during the previous year.
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