Paraty Tech Boosts Its Business Opportunities With an Automated ABM Strategy

An ABM strategy paired with advanced automations helped spark qualified conversations and open new opportunities with target accounts, speeding up the sales process without adding extra work for the team.

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Challenge and Results

Paraty Tech is a company focused on hotel technology and solutions that help drive direct bookings. Their sales team needed a more efficient system to start conversations with strategic accounts and prioritize the prospects with the most potential.

The challenge was to create real opportunities from segmented campaigns, automatically detect qualified contacts, and make the sales team’s day-to-day work faster through smart flows and personalized messages on both email and LinkedIn.

At Cyberclick, we designed a full ABM strategy powered by automations. The goal was to spark valuable conversations, identify the most ready-to-buy leads, and make follow-up easier with actions based on data and interest signals.

1

Launch Personalized Automated Campaigns

We set up personalized automated campaigns through both email and LinkedIn, using high-value content and messages to generate interaction among the target accounts.

2

Identify Qualified Contacts With AI and Automation

We implemented an automatic scoring system in order to spot the leads with the highest intent, helping the sales team focus their time where there was real potential.

3

Make Meetings and Quality Conversations Easier

The automated flows guided users toward meaningful interactions, sparking conversations that led to meetings with target accounts and new opportunities.

52

Meetings With Target Accounts

A direct result of the ABM strategy and the personalized messages sent to key profiles.

10

Qualified Conversations With Target Account

High-value conversations validated by the sales team, which helped qualify and detect opportunities (and rule out the ones that weren’t a fit).

56

Open Conversations With Potential Clients

Extra interactions generated thanks to the automations. These 56 conversations are in addition to the 10 qualified conversations with target accounts.

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If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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