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Nespresso Optimizes Its Campaign with Facebook, QR Codes, and Email Marketing
An integrated strategy increased email open rates by 50% and improved conversions thanks to personalized QR codes and precise targeting.

Challenge and Results
Nespresso is a Swiss leader in coffee capsules and high-end machines, with a strong presence in Spain and a well-established network of points of sale. To launch the new Aguila machine, aimed at high-volume establishments, it designed a multichannel campaign combining email marketing, Facebook, and QR codes.
The campaign used a segmented email marketing approach to target Club Nespresso members in Barcelona, Madrid, and Valencia, directing them to a Facebook app with exclusive recipes and a voucher with a personalized QR code redeemable at cafés.
1
Personalize and Track Conversions
2
Segment the Database to Optimize Impact
3
Maximize Reach and Validate Results
50.16%
Open Rate
11.96%
Click-Through Rate
3.03%
Conversion Rate (CR)
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