Nespresso Optimizes Its Campaign with Facebook, QR Codes, and Email Marketing

An integrated strategy increased email open rates by 50% and improved conversions thanks to personalized QR codes and precise targeting.

nespresso
nespresso

Challenge and Results

Nespresso is a Swiss leader in coffee capsules and high-end machines, with a strong presence in Spain and a well-established network of points of sale. To launch the new Aguila machine, aimed at high-volume establishments, it designed a multichannel campaign combining email marketing, Facebook, and QR codes.

The campaign used a segmented email marketing approach to target Club Nespresso members in Barcelona, Madrid, and Valencia, directing them to a Facebook app with exclusive recipes and a voucher with a personalized QR code redeemable at cafés.

1

Personalize and Track Conversions

Each user received a unique QR code linked to a personalized landing page to measure individual conversions and facilitate voucher redemption at cafés.

2

Segment the Database to Optimize Impact

24 socio-demographic segments were defined, allowing analysis of each group’s behavior and identification of the most receptive audiences.

3

Maximize Reach and Validate Results

Google Analytics tracked traffic sources, and emails were resent to users who hadn’t opened them, increasing visits and voucher redemptions.

50.16%

Open Rate

Email open rates rose to 50.16%, significantly improving campaign reach.

11.96%

Click-Through Rate

Clicks on the email reached 11.96%, driving qualified traffic to the Facebook app.

3.03%

Conversion Rate (CR)

3.03% of users who clicked visited the app and redeemed their voucher at participating cafés.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

contact
Follow us