Increase in ROAS
Decrease in CPATC
Decrease in CPA
MiiN Cosmetics is a leading K-beauty brand dedicated to bringing the best of Korean skincare to Europe. Founded in Barcelona in 2014 by skincare enthusiast Lilin Yang, MiiN was inspired by her travels and passion for beauty. Since then, it has become a trusted destination for high-quality skincare.
With over 30 stores across Spain, France, Italy, and Germany, MiiN provides expert guidance to help customers create their own personalized routines. By blending expertise with an inviting brand voice, MiiN continues to make Korean beauty more accessible to a global audience.
MiiN Cosmetics set out to increase website traffic and boost conversions by re-engaging potential customers from a previous lead-generation campaign. To make this happen, they combined a traffic campaign centered around lookalike audiences with a remarketing conversion strategy aimed at driving sales.
MiiN’s partnership with Cyberclick allowed the brand to leverage TikTok’s ad formats, reaching users in a dynamic way and driving deeper engagement.
To achieve these goals, we developed and executed a well-rounded strategy that included:
Demonstrated strong return on investment and campaign profitability.
Reflected improved cost efficiency in driving purchase intent.
Indicated a more efficient lead-converting approach.
If you need assistance with your digital marketing and advertising strategy, reach out to us!
We are a skilled team with over 25 years of experience, dedicated to helping our clients achieve their goals. Our mission is to guide and support you in reaching the objectives of your brand or business.