SUCCESS STORY: 
MiiN

Increase in brand awareness and conversions through TikTok Ads

+25.7%

 

Increase in ROAS

-11.8%

 

Decrease in CPATC

-5.8%

 

Decrease in CPA

    MiiN logo

    About MiiN

    MiiN Cosmetics is a leading K-beauty brand dedicated to bringing the best of Korean skincare to Europe. Founded in Barcelona in 2014 by skincare enthusiast Lilin Yang, MiiN was inspired by her travels and passion for beauty. Since then, it has become a trusted destination for high-quality skincare.

    With over 30 stores across Spain, France, Italy, and Germany, MiiN provides expert guidance to help customers create their own personalized routines. By blending expertise with an inviting brand voice, MiiN continues to make Korean beauty more accessible to a global audience.

    Goals

    MiiN Cosmetics set out to increase website traffic and boost conversions by re-engaging potential customers from a previous lead-generation campaign. To make this happen, they combined a traffic campaign centered around lookalike audiences with a remarketing conversion strategy aimed at driving sales. 

     

    MiiN’s partnership with Cyberclick allowed the brand to leverage TikTok’s ad formats, reaching users in a dynamic way and driving deeper engagement.

     

    Increase Website Traffic

    Drive Conversions

    Leverage TikTok Ad Formats

    Improve Brand Positioning

    Strategy and Actions Taken

    MiiN Image

    To achieve these goals, we developed and executed a well-rounded strategy that included:

    • Targeted Advertising: We launched traffic and remarketing campaigns to drive conversions and re-engage potential customers.
    • TikTok Ad Integration: We leveraged high-performing formats like Catalog Ads, Spark Ads, and Lead Generation Ads to maximize engagement.
    • Influencer Collaboration: We partnered with Spanish TikTok creator María Madrid to expand reach and build trust.
    • Content Optimization: We created dynamic, trend-driven content tailored for TikTok to boost brand visibility and customer interaction.

    Results

    • Return on Ad Spend (ROAS) increased by 25.71%, highlighting the campaign’s profitability and efficiency.
    • Cost Per Add to Cart (CPATC) went down by 11.76%, showing improved cost-effectiveness in driving purchase intent.
    • Cost Per Acquisition (CPA) decreased by 5.77%, reflecting a more efficient conversion strategy.
    • Multi-Channel Engagement strengthened brand presence through in-store events, live sessions, influencer partnerships, and organic content.

    +25.71%

    Increase in ROAS

    Demonstrated strong return on investment and campaign profitability.

    -11.76%

    Decrease in CPATC

    Reflected improved cost efficiency in driving purchase intent.

    +5.77%

    Decrease in CPA

    Indicated a more efficient lead-converting approach.

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    Contact Us

    If you need assistance with your digital marketing and advertising strategy, reach out to us!

    We are a skilled team with over 25 years of experience, dedicated to helping our clients achieve their goals. Our mission is to guide and support you in reaching the objectives of your brand or business.

     

    Contact now

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