MiiN Cosmetics Drives Growth with TikTok Ads

A refined TikTok strategy helped attract qualified traffic and re-engage past leads, boosting campaign profitability and efficiency without increasing acquisition costs.

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Challenge and Results

MiiN Cosmetics is a pioneering Korean beauty brand that has operated in Europe since 2014, with more than 30 physical stores and a strong ecommerce presence. Their positioning is built on offering high-quality products and expert guidance, bringing K-Beauty closer to European consumers through a friendly and unique brand identity.

To increase qualified traffic and improve conversions, we outlined a digital strategy centered on TikTok Ads. We combined traffic and remarketing campaigns with innovative formats, dynamic content, and influencer collaborations, optimizing acquisition costs and strengthening brand presence.

1

Increase Qualified Website Traffic

We directed new, interested users to the ecommerce site through targeted reach and remarketing campaigns.

2

Boost Sales Conversions

We optimized the digital funnel to turn visits into purchases, reducing acquisition costs.

3

Strengthen Brand Positioning

We gained visibility within the TikTok ecosystem as a K-Beauty leader among relevant audiences.

+25.71%

ROAS

Return on ad spend grew from attracting more qualified and efficient traffic.

-11.76%

CPATC

The cost per add-to-cart went down, showing better cost efficiency in driving purchase intent.

-5.77%

CPA

The cost per acquisition decreased, reflecting a more effective conversion strategy.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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