MiiN Cosmetics Drives Growth with TikTok Ads

A refined TikTok strategy helped attract qualified traffic and re-engage past leads, boosting campaign profitability and efficiency without increasing acquisition costs.

MiiN Header
miin logo

Challenge and Results

MiiN Cosmetics is a pioneering Korean beauty brand that has operated in Europe since 2014, with more than 30 physical stores and a strong ecommerce presence. Their positioning is built on offering high-quality products and expert guidance, bringing K-Beauty closer to European consumers through a friendly and unique brand identity.

To increase qualified traffic and improve conversions, we outlined a digital strategy centered on TikTok Ads. We combined traffic and remarketing campaigns with innovative formats, dynamic content, and influencer collaborations, optimizing acquisition costs and strengthening brand presence.

1

Increase Qualified Website Traffic

We directed new, interested users to the ecommerce site through targeted reach and remarketing campaigns.

2

Boost Sales Conversions

We optimized the digital funnel to turn visits into purchases, reducing acquisition costs.

3

Strengthen Brand Positioning

We gained visibility within the TikTok ecosystem as a K-Beauty leader among relevant audiences.

+25.71%

ROAS

Return on ad spend grew from attracting more qualified and efficient traffic.

-11.76%

CPATC

The cost per add-to-cart went down, showing better cost efficiency in driving purchase intent.

-5.77%

CPA

The cost per acquisition decreased, reflecting a more effective conversion strategy.
Hero
Marketplaces

Hero

AI and 360° optimization on Amazon increase visibility, conversion, and advertising efficiency.
Mistol
Influencers & Content Creators

Mistol

Foodie creators on Meta and TikTok strengthen brand awareness and engagement.
Pioneer
Inbound Marketing

Pioneer

Advanced targeting and influencers increase consideration and lead acquisition without a dedicated ecommerce site.
Grupostop
Data Science

Grupostop

Data analysis and smart segmentation identify key customers and profitable opportunities.
Conforama
Ecommerce & Web

Conforama

Multichannel paid media drive online sales and revenue with competitive ROAS.
Brico Depôt
SEM

Brico Depôt

Always-on multichannel campaigns serve as the foundation of efficient ecommerce growth.
Revlon Professional
Content Marketing

Revlon Professional

SEO-optimized content boosts organic visibility and search rankings in the UK.
Vitacrecil
Influencers & Content Creators

Vitacrecil

An omnichannel strategy with creators and paid media boosts reach, brand awareness, and recall.
Mobility Service
SEO

Mobility Service

SEO content and automation drive digital visibility and inbound lead generation.
Influencity
Inbound Marketing

Influencity

Inbound marketing and automation multiply organic leads and improve their qualification.
Iturri
Artificial Intelligence

Iturri

Automation and AI speed up ecommerce quotes and improve operational efficiency.
Rodi
Artificial Intelligence

Rodi

AI-generated creatives optimize acquisition, engagement, and advertising efficiency.
St. Peter's
Artificial Intelligence

St. Peter's

Digital and AI consulting optimize educational processes and centralize internal knowledge.
Turiscool
Artificial Intelligence

Turiscool

Custom AI assistants double content production and cut turnaround times.
AIRE Ancient Baths
SEM

AIRE Ancient Baths

Paid media on Google Ads drive sales and revenue in the United States.
Laumont
Inbound Marketing

Laumont

ERP and HubSpot integration digitizes offline sales and automates commercial communication.
Renfe-SNCF
360° Projects

Renfe-SNCF

Multichannel strategy boosts international visibility, traffic, and user acquisition.
La Salve
Ecommerce & Web

La Salve

The integration of ecommerce, CRM, and automation digitizes sales and personalizes customer relationships.
Forus
Ecommerce & Web

Forus

Web unification in HubSpot CMS Pro helps manage centers in Spain and Portugal.
CertiDeal
Influencers & Content Creators

CertiDeal

Specialized creators position the brand as a trusted name in refurbished products.
Pitas
Influencers & Content Creators

Pitas

Collaborations with lifestyle creators connect the brand with its ecommerce community.
Horizons Optical
Inbound Marketing

Horizons Optical

Digital transformation on HubSpot CMS to drive lead generation, UX, and international expansion with a scalable, multilingual SEO architecture.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

Follow us