Conforama Boosts Online Sales with Digital Strategy

A multichannel paid media strategy focused on conversions helped increase transactions and revenue, maintaining a competitive ROAS thanks to continuous data-driven optimization.

Conforama
Conforama_logo

Challenge and Results

Conforama is one of Europe’s leading furniture and home décor chains, with more than 200 physical stores and an ecommerce platform where Conforama distributes both own-brand and third-party products in Spain and Portugal.

We implemented a multichannel paid performance strategy focused on conversions. With always-on campaigns across Google, Microsoft, Meta, and programmatic channels paired with Feedest to personalize creatives, we optimized the purchase funnel through data-driven decisions.

1

Drive Ecommerce Sales

We launched conversion-focused campaigns to increase the number of transactions in key markets.

2

Increase Revenue While Maintaining Profitability

Our goal was to grow revenue without compromising ad campaign efficiency.

3

Optimize Multichannel Strategy

We leveraged multiple digital paid channels to cover the entire funnel and maximize performance.

+44%

Online Transactions

We achieved a significant increase in total completed purchases.

+35%

Revenue Growth

The ecommerce platform generated more revenue compared to the previous period while staying competitive.

+9

ROAS Points

We maintained a return of €9 for every €1 invested in paid media.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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