Conforama Boosts Online Sales with Digital Strategy

A multichannel paid media strategy focused on conversions helped increase transactions and revenue, maintaining a competitive ROAS thanks to continuous data-driven optimization.

Conforama
Conforama_logo

Challenge and Results

Conforama is one of Europe’s leading furniture and home décor chains, with more than 200 physical stores and an ecommerce platform where Conforama distributes both own-brand and third-party products in Spain and Portugal.

We implemented a multichannel paid performance strategy focused on conversions. With always-on campaigns across Google, Microsoft, Meta, and programmatic channels paired with Feedest to personalize creatives, we optimized the purchase funnel through data-driven decisions.

1

Drive Ecommerce Sales

We launched conversion-focused campaigns to increase the number of transactions in key markets.

2

Increase Revenue While Maintaining Profitability

Our goal was to grow revenue without compromising ad campaign efficiency.

3

Optimize Multichannel Strategy

We leveraged multiple digital paid channels to cover the entire funnel and maximize performance.

+44%

Online Transactions

We achieved a significant increase in total completed purchases.

+35%

Revenue Growth

The ecommerce platform generated more revenue compared to the previous period while staying competitive.

+9

ROAS Points

We maintained a return of €9 for every €1 invested in paid media.
Hero
Marketplaces

Hero

AI and 360° optimization on Amazon increase visibility, conversion, and advertising efficiency.
Mistol
Influencers & Content Creators

Mistol

Foodie creators on Meta and TikTok strengthen brand awareness and engagement.
Pioneer
Inbound Marketing

Pioneer

Advanced targeting and influencers increase consideration and lead acquisition without a dedicated ecommerce site.
Grupostop
Data Science

Grupostop

Data analysis and smart segmentation identify key customers and profitable opportunities.
Conforama
Ecommerce & Web

Conforama

Multichannel paid media drive online sales and revenue with competitive ROAS.
Brico Depôt
SEM

Brico Depôt

Always-on multichannel campaigns serve as the foundation of efficient ecommerce growth.
Revlon Professional
Content Marketing

Revlon Professional

SEO-optimized content boosts organic visibility and search rankings in the UK.
Vitacrecil
Influencers & Content Creators

Vitacrecil

An omnichannel strategy with creators and paid media boosts reach, brand awareness, and recall.
Mobility Service
SEO

Mobility Service

SEO content and automation drive digital visibility and inbound lead generation.
Influencity
Inbound Marketing

Influencity

Inbound marketing and automation multiply organic leads and improve their qualification.
Iturri
Artificial Intelligence

Iturri

Automation and AI speed up ecommerce quotes and improve operational efficiency.
Rodi
Artificial Intelligence

Rodi

AI-generated creatives optimize acquisition, engagement, and advertising efficiency.
St. Peter's
Artificial Intelligence

St. Peter's

Digital and AI consulting optimize educational processes and centralize internal knowledge.
Turiscool
Artificial Intelligence

Turiscool

Custom AI assistants double content production and cut turnaround times.
AIRE Ancient Baths
SEM

AIRE Ancient Baths

Paid media on Google Ads drive sales and revenue in the United States.
Laumont
Inbound Marketing

Laumont

ERP and HubSpot integration digitizes offline sales and automates commercial communication.
Renfe-SNCF
360° Projects

Renfe-SNCF

Multichannel strategy boosts international visibility, traffic, and user acquisition.
La Salve
Ecommerce & Web

La Salve

The integration of ecommerce, CRM, and automation digitizes sales and personalizes customer relationships.
Forus
Ecommerce & Web

Forus

Web unification in HubSpot CMS Pro helps manage centers in Spain and Portugal.
CertiDeal
Influencers & Content Creators

CertiDeal

Specialized creators position the brand as a trusted name in refurbished products.
Pitas
Influencers & Content Creators

Pitas

Collaborations with lifestyle creators connect the brand with its ecommerce community.
Horizons Optical
Inbound Marketing

Horizons Optical

Digital transformation on HubSpot CMS to drive lead generation, UX, and international expansion with a scalable, multilingual SEO architecture.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

Follow us