Brico Depôt Boosts Online Sales with Paid Media

An always-on strategy implemented across Google, Microsoft, Meta, and Pinterest helped increase ecommerce transactions and revenue, optimizing investment with dynamic creatives and advanced targeting.

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Challenge and Results

Brico Depôt is a DIY and home improvement chain that is owned by the Kingfisher Group, a leader in the European sector. The brand's goal is to provide quality solutions at the best price so that professionals and consumers can complete their projects with ease.

We developed a performance marketing strategy to strengthen its ecommerce channel in Spain and Portugal. Through always-on multichannel campaigns and creative optimization using Feedest, we boosted conversions, transaction volume, and advertising profitability.

1

Increase Ecommerce Sales

We launched conversion campaigns across multiple platforms to drive online purchases in Spain and Portugal.

2

Acquire New Customers

We expanded reach through social channels to connect with new high-potential audiences.

3

Improve Advertising Profitability

We continuously optimized campaigns to maintain a competitive ROAS and a lower CPA.

+34%

Online Transactions

The number of ecommerce transactions increased significantly.

+36%

Revenue

As a result of the transaction growth, ecommerce revenue also increased.

+32%

ROAS

The return from the Google Ads campaigns improved compared to the previous period.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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