Movento Boosts Lead Generation With a Full-Funnel Strategy on Google Ads and Meta Ads

We helped Movento level up its lead generation by implementing a full-funnel approach on Google Ads and Meta Ads. This allowed us to reach more people, track results more accurately, and use audiences and creative setups to drive conversions more efficiently.

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Challenge and Results

Movento is a mobility and automotive group focused on selling vehicles and offering related services. A big part of its lead generation occurs online.

The challenge was to get better results without losing control of lead quality. To do this, we worked on the following three key areas simultaneously: ramping up Performance Max campaigns, running ad formats tailored to inventory, and improving tracking in order to point focus on conversions that really matter.

The goal was to cover the entire funnel from initial interest to final conversion and drive clear improvements in the business-related KPIs. These included increasing conversions, lowering CPA, and improving cost efficiency per click.

1

Scale Google Ads With a Focus on Leads and Cost Efficiency

We launched and optimized different Google campaigns with specific goals. We used vehicle ads (designed for used car sales, similar to a shopping catalog) and increased investment in Performance Max campaigns to reach more people and generate leads across the entire funnel.

2

Improve Tracking to Target Higher-Quality Leads

We upgraded measurement and conversion tracking so that the automatic optimization would focus on the most valuable signals. This made it easier to invest strategically and target campaigns, keeping in mind results that mattered like quality leads, not just volume.

3

Optimize Meta Ads With Catalogs, Automation, and Audience Targeting by Vehicle Type

We boosted Meta Ads campaigns through the use of dynamic catalogs and advanced automation, leveraging Advantage+ to maximize performance and investment efficiency. The strategy was tailored to each vehicle type, enabling the algorithm to reach users with the highest likelihood of conversion and improve both lead acquisition and lead quality.

More Conversions at a Lower CPA

Conversions jumped +143.83%, while CPA dropped -51.21%, showing a clear boost in lead generation efficiency.

Greater Traffic Efficiency

CPC went down -19.13%, bringing in traffic at a lower cost while maintaining performance improvements across the funnel.

Stronger Strategy Due to Tracking and Automation

By combining more accurate tracking, inventory-based formats, and algorithm-driven optimization (PMax, catalog, bid multipliers), campaigns focused on the most valuable signals and kept performance steady.

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If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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