St. Peter’s School Optimizes Its Use of AI in Education

AI and digital transformation consulting for schools.

St-Peters-Header
St-Peters-logo

Challenge and Results

This AI consulting project helped St. Peter’s School bring structure to how they use Gemini, train their team on AI uses for teaching, create custom AI assistants, and set clear ethical guidelines to improve how the school works—both in the classroom and behind the scenes.

St. Peter’s School is an educational institution that teaches the International Baccalaureate (IB) curriculum and sees teaching innovation as a core part of its model. At Cyberclick, we partnered with the school on an AI and digital transformation consulting project with a clear goal: improve day-to-day workflows, share AI knowledge across teaching teams, and build custom assistants that reflect the school’s values.

St. Peter’s School’s main challenge was improving how teams worked with AI. AI tools were already being used, but without a clear structure or shared guidelines. The school also wanted to save time on tasks like content creation, designing projects, and organizing internal knowledge.

Using a strategy built around Gemini, NotebookLM, Veo 3, and other tools for knowledge management and content creation, the team was able to bring order to AI usage, work more efficiently, and lay the groundwork for responsible AI use in an educational setting.

1

Make Better Use of AI Across Teams

Help teams use AI in a more organized way, especially for creating content, designing projects, and handling internal processes aligned with the IB curriculum, using Gems as AI assistants.

2

Set Clear Guidelines for AI Use

Apply AI in a way that fits the school’s own guidelines, prioritizing authenticity, transparency, and student safety.

3

Organize and Structure Internal Knowledge

Centralize documentation, information, and resources in one place so teams can access them easily and reuse knowledge in future AI projects.

4

Share Real, Classroom-Ready Use Cases

Train teams on how to use different LLMs—mainly ChatGPT and Gemini—by providing real examples of how these tools can be applied in education.

Gemini

Custom Gems and Shared Knowledge

Specific Gems were created: one for writing blog articles and another for creating projects aligned with the International Baccalaureate and innovative teaching philosophy. Both were designed to help teachers follow consistent processes and save time. The marketing and pedagogy teams also worked together to create documents that feed the assistants’ knowledge base, giving the AI better context about St. Peter’s School. These included a brand master, buyer journey, school FAQs, and key IB curriculum guidelines, among others.

AI Training and Principles

AI Knowledge Built Around a Clear Ethical Framework

The school held several in-person and online training sessions to share AI knowledge across teams and align everyone on the tools being used. Real-life use cases were shared for both teachers and administrative staff. St. Peter’s School defined three clear guiding principles—authenticity, transparency, and safety—which position AI as a support tool, not a replacement for teaching.

Knowledge Organization

Training in Sora, Veo 3, CapCut, and More

Existing information was organized using NotebookLM, making internal knowledge easier to manage and day-to-day processes more efficient. In addition, custom training sessions were delivered on AI-powered video platforms such as Veo 3, CapCut, Sora, and other audiovisual tools.
Hero
Marketplaces

Hero

AI and 360° optimization on Amazon increase visibility, conversion, and advertising efficiency.
Mistol
Influencers & Content Creators

Mistol

Foodie creators on Meta and TikTok strengthen brand awareness and engagement.
Pioneer
Inbound Marketing

Pioneer

Advanced targeting and influencers increase consideration and lead acquisition without a dedicated ecommerce site.
Grupostop
Data Science

Grupostop

Data analysis and smart segmentation identify key customers and profitable opportunities.
Conforama
Ecommerce & Web

Conforama

Multichannel paid media drive online sales and revenue with competitive ROAS.
Brico Depôt
SEM

Brico Depôt

Always-on multichannel campaigns serve as the foundation of efficient ecommerce growth.
Revlon Professional
Content Marketing

Revlon Professional

SEO-optimized content boosts organic visibility and search rankings in the UK.
Vitacrecil
Influencers & Content Creators

Vitacrecil

An omnichannel strategy with creators and paid media boosts reach, brand awareness, and recall.
Mobility Service
SEO

Mobility Service

SEO content and automation drive digital visibility and inbound lead generation.
Influencity
Inbound Marketing

Influencity

Inbound marketing and automation multiply organic leads and improve their qualification.
Iturri
Artificial Intelligence

Iturri

Automation and AI speed up ecommerce quotes and improve operational efficiency.
Rodi
Artificial Intelligence

Rodi

AI-generated creatives optimize acquisition, engagement, and advertising efficiency.
Turiscool
Artificial Intelligence

Turiscool

Custom AI assistants double content production and cut turnaround times.
AIRE Ancient Baths
SEM

AIRE Ancient Baths

Paid media on Google Ads drive sales and revenue in the United States.
Laumont
Inbound Marketing

Laumont

ERP and HubSpot integration digitizes offline sales and automates commercial communication.
Renfe-SNCF
360° Projects

Renfe-SNCF

Multichannel strategy boosts international visibility, traffic, and user acquisition.
La Salve
Ecommerce & Web

La Salve

The integration of ecommerce, CRM, and automation digitizes sales and personalizes customer relationships.
Forus
Ecommerce & Web

Forus

Web unification in HubSpot CMS Pro helps manage centers in Spain and Portugal.
CertiDeal
Influencers & Content Creators

CertiDeal

Specialized creators position the brand as a trusted name in refurbished products.
Pitas
Influencers & Content Creators

Pitas

Collaborations with lifestyle creators connect the brand with its ecommerce community.
Horizons Optical
Inbound Marketing

Horizons Optical

Digital transformation on HubSpot CMS to drive lead generation, UX, and international expansion with a scalable, multilingual SEO architecture.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

Follow us