Software as a service, or SaaS, has been trending in recent times and more and more companies are using it. As a result, these platforms have needed to develop a lead generation strategy through organic techniques such as SEO and content marketing. They often use technology to centralize all their data and automate the work of their marketing and sales teams.
In 2022 Influencity started working with Cyberclick with a goal: to strengthen their lead generation plan organically.
Increase organic lead generation with a content marketing strategy and SEO techniques.
Centralize all these efforts in a tool that focuses on inbound and automation.
Cyberclick developed Influencity’s organic lead generation strategy in nine months, and achieved major growth. On a website-wide level, Influencity increased their numbers by 191%, and on the blog alone by 240%.
Influencity set a goal of reinforcing its organic channels in order to capture and qualify leads through inbound marketing. Thanks to valuable content in the form of lead magnets and blog articles and automating processes in HubSpot, Influencity was able to quickly get the results they were looking for.
Increased organic lead acquisition numbers on the website.
Increased lead acquisition through content strategy and SEO.
Results improved in less than a year, between 2022 and 2023, after initiating the new strategy.
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