Influencity Accelerates Lead Generation with Inbound Content

A content strategy with automation helped multiply organic leads in less than a year, boosting blog visibility and improving commercial qualification through HubSpot.

Influencity
Influencity

Challenge and Results

Influencity is a SaaS influencer marketing platform that uses AI to help brands find, analyze, and manage collaborations with relevant creators on Instagram, TikTok, or YouTube. Its software centralizes all campaign information, automates processes, and measures results in real time.

To drive organic lead generation, we implemented an inbound marketing strategy based on content and automation. The key was combining SEO, lead magnet creation, and advanced HubSpot workflows to qualify contacts and convert them into real sales opportunities.

1

Generate Leads Organically

We created SEO-focused content and lead magnets aimed at attracting qualified traffic to the blog and website.

2

Nurture and Qualify Opportunities

We implemented workflows and forms in HubSpot to educate and score leads based on their behavior.

3

Improve Sales Efficiency

We developed a new SQL scoring system that integrated interaction data with content.

+191%

Website Growth

The inbound marketing strategy multiplied registrations that came from the organic channel.

+240%

Blog Growth

SEO content turned the blog into a powerful channel for capturing new contacts.

9 Months

To Grow

Influencity developed its organic lead generation strategy in nine months, between 2022 and 2023, achieving highly relevant results.

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If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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