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How a Creator Strategy Helped Pitas Increase Visibility and Engagement in Ecommerce
A lifestyle-focused creator strategy across both the summer and winter campaigns helped strengthen brand positioning and build a genuine connection with the audience.

Challenge and Results
Pitas is a footwear brand with its own ecommerce store that is known for comibining design, comfort, and everyday lifestyle. The brand's objective was to connect with people who care just as much about how things look as how they feel on a day-to-day basis.
To achieve this, we designed an integrated influencer marketing strategy centered around collaborations with lifestyle influencers and content creators. The idea was to focus on creators who genuinely matched the brand’s values and could produce authentic, believable content.
1
Increase Brand Visibility
2
Strengthen Lifestyle Positioning
3
Drive Audience Engagement
23+
Million Impressions
14%
Engagement Rate
2.5+
Million Interactions
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