How a Creator Strategy Helped Pitas Increase Visibility and Engagement in Ecommerce

A lifestyle-focused creator strategy across both the summer and winter campaigns helped strengthen brand positioning and build a genuine connection with the audience.

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Challenge and Results

Pitas is a footwear brand with its own ecommerce store that is known for comibining design, comfort, and everyday lifestyle. The brand's objective was to connect with people who care just as much about how things look as how they feel on a day-to-day basis.

To achieve this, we designed an integrated influencer marketing strategy centered around collaborations with lifestyle influencers and content creators. The idea was to focus on creators who genuinely matched the brand’s values and could produce authentic, believable content.

1

Increase Brand Visibility

Expand Pitas’ reach among its target audience during both summer and winter campaigns.

2

Strengthen Lifestyle Positioning

Position the brand as part of a lifestyle rooted in design and comfort through creators who naturally fit that space.

3

Drive Audience Engagement

Turn brand exposure into real, meaningful interactions with the community.

23+

Million Impressions

Wide reach achieved through partnerships with more than 40 influencers and content creators.

14%

Engagement Rate

The content generated strong interaction, reflecting a genuine connection with the audience.

2.5+

Million Interactions

Likes, comments, and shares that helped strengthen the relationship between Pitas and its community.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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