Iturri Speeds Up Its Ecommerce Quoting Process With Automation and AI

An AI and automation-based solution transformed a traditionally manual and complex process, reducing response times and boosting operational efficiency without adding extra internal resources.

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Challenge and Results

Iturri is a company with over 75 years of experience, dedicated to protecting people and their environment with innovative, efficient, and sustainable workplace safety solutions. Quick and accurate quotes are key to staying competitive.

Before this project, creating quotes in the company’s ecommerce channel relied heavily on manual tasks, leading to response times that could hurt competitiveness. The company wanted to modernize this process by bringing together scattered data, cutting down on manual work, and helping their teams get more done.

At Cyberclick, we designed a complete solution that combines advanced automation with AI that is connected to both the ecommerce and ERP systems. The AI can identify items, suggest products, and generate draft proposals for the internal team to review. The result is a faster, centralized, accurate, and scalable process.

1

Automate Quote Requests and Management

With this project, all quote requests, from email, tickets, notes, or other systems, can be managed under a central workflow, making it easy for the team to review and approve deals.

2

Optimize Product Proposals With AI

Once a deal is ready, the AI reviews the request, identifies the items needed, and automatically finds the right products in the catalog, creating a draft proposal.

3

Reduce Time and Boost Accuracy With End-to-End Automation

After Iturri’s team approves the draft, the system automatically generates the final quote to send to the customer, closing a commercial cycle that used to be manual and scattered.

Significant Drop in Response Times

The quoting process now takes much less time thanks to an agile, automated, and competitive workflow, improving both the customer experience and business responsiveness.

Higher Operational Efficiency

Automation and centralization reduce manual work and mistakes, allowing the team to focus on higher-value tasks.

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If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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