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Novalac is an baby formula brand distributed in Spain under the Ferrer pharmaceutical group.
Novalac is present in more than 60 countries worldwide. It is an international brand with over 30 years of experience in the baby formula market. Its formulas are designed to meet babies' diverse nutritional needs and address common digestive issues.
One of Novalac's pain points as a brand was its lack of recognition within the competitive landscape of baby formula brands in Spain. Its main goal was to generate brand awareness through social media, with a particular focus on Instagram.
To achieve the outlined objectives, we designed and implemented a comprehensive strategy that included:
Novalac significantly surpassed its visibility and engagement goals, showcasing how a well-structured content strategy and a blend of organic and paid actions can position a brand in a competitive market.
Novalac has successfully improved its visibility and effectively connected with its audience, solidifying its place in the baby formula sector in Spain.
We significantly expanded the brand's reach, improving its position in the Spanish market.
Engaged users who actively interacted with the content, strengthening their emotional connection with the brand.
We generated relevant traffic to Novalac's website, driving conversions and strengthening its digital presence.
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