Novalac Gains Social Media Presence with Strategic Content

An Instagram-focused content strategy helped strengthen the brands positioning, connect with the right audience, and drive relevant traffic to the site without increasing direct ad spend.

Novalac
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Challenge and Results

Novalac is an international infant formula brand under the Ferrer pharmaceutical group, with over 30 years of market experienc and a presence in 60+ countries. Its products are designed to meet babies’ nutritional needs and address the main digestive issues of infants.

We implemented a comprehensive social media content strategy to increase visibility in the Spanish market. We combined organic activity, boost posts, and digital influencer collaborations to generate awareness, engagement, and qualified traffic to the website.

1

Increase Brand Awareness in Spain

We used organic and paid tactics to position the brand within the competitive infant formula market.

2

Generate Audience Engagement

We created engaging content and collaborated with influencers to strengthen the emotional connection with users.

3

Drive Qualified Traffic to the Website

We activated boost posts and CTAs to direct visits from social media to Novalac’s site.

+15M

Impressions

Significantly expanded reach, reinforcing brand recognition in the Spanish market.

313K

Interactions

Users actively engaged with content, building an emotional connection with the brand.

+8K

Clicks to the Website

Directed qualified digital traffic to the site, boosting online presence and conversions.

Contact Us

If you’re looking to enhance your digital marketing and sales strategy, we’re here to help. Our goal is to fuel your brand’s growth. Contact us for personalized guidance from our multidisciplinary team of experts, specialized in delivering results.

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