SUCCESS STORY:
Novalac

Social media content strategy

+15M

Impressions 

+313K

Interactions 

+8K

Direct website clicks

Novalac

About Novalac

Novalac is an baby formula brand distributed in Spain under the Ferrer pharmaceutical group.

Novalac is present in more than 60 countries worldwide. It is an international brand with over 30 years of experience in the baby formula market. Its formulas are designed to meet babies' diverse nutritional needs and address common digestive issues.

Goals

One of Novalac's pain points as a brand was its lack of recognition within the competitive landscape of baby formula brands in Spain. Its main goal was to generate brand awareness through social media, with a particular focus on Instagram.

 

Strategy and Actions Taken

To achieve the outlined objectives, we designed and implemented a comprehensive strategy that included:

  • Organic management (production, oversight, and engagement) of the brand’s Facebook and Instagram.
  • Redesigning Novalac’s corporate image on social media.
  • A 'boost post strategy' to maximize results achieved organically.
  • Influencer marketing campaigns with both micro and macro influencers, appointing a Brand Ambassador as well.

Results

Novalac significantly surpassed its visibility and engagement goals, showcasing how a well-structured content strategy and a blend of organic and paid actions can position a brand in a competitive market.

 

Novalac has successfully improved its visibility and effectively connected with its audience, solidifying its place in the baby formula sector in Spain.

15M impressions 

We significantly expanded the brand's reach, improving its position in the Spanish market.

313K interactions

Engaged users who actively interacted with the content, strengthening their emotional connection with the brand.

+8K direct website clicks

We generated relevant traffic to Novalac's website, driving conversions and strengthening its digital presence.

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Contact Us

If you need help with your digital marketing and advertising strategy, click the button below to contact us!

We are a multidisciplinary team dedicated to achieving our client's goals. With more than 25 years of experience, our goal is to accompany you in reaching your brand or company's objectives.

 

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