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Novalac Gains Social Media Presence with Strategic Content
An Instagram-focused content strategy helped strengthen the brands positioning, connect with the right audience, and drive relevant traffic to the site without increasing direct ad spend.

Challenge and Results
Novalac is an international infant formula brand under the Ferrer pharmaceutical group, with over 30 years of market experienc and a presence in 60+ countries. Its products are designed to meet babies’ nutritional needs and address the main digestive issues of infants.
We implemented a comprehensive social media content strategy to increase visibility in the Spanish market. We combined organic activity, boost posts, and digital influencer collaborations to generate awareness, engagement, and qualified traffic to the website.
1
Increase Brand Awareness in Spain
2
Generate Audience Engagement
3
Drive Qualified Traffic to the Website
+15M
Impressions
313K
Interactions
+8K
Clicks to the Website
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