By Héctor Borrás, on 13 April 2023
Since the birth of ChatGPT, the number of companies jumping on the Artificial Intelligence bandwagon and incorporating this type of technology into their platforms has been increasing. Software such as Canva or HubSpot have already included it in their functionalities and Google intends to do the same. In fact, as of today it is already working on a conversational AI called Bard. This shows that the role of artificial intelligence in marketing has only just begun.
What Is Bard?
Bard is an experimental conversational AI tool that Google is working on. It is based on conversational neural language models, specifically LaMDA, which was developed by the company itself. The goal is for Bard to use information from the web to provide quality, original responses.
At the time of publication of this article, Bard has not yet been released, as it is still in the testing phase. However, it may already be open to the public by the time you are reading these lines.
The company's ultimate goal is to integrate this AI into its various products and it is likely that the first place it will tested is the search engine itself.
Google has announced that it sees AI contributing to society in a responsible, safe way. Therefore, the company will not release Bard to the public until they are sure that it complies with these parameters.
Examples of Features Google Wants to Launch Based on Bard
The idea synthesizer will soon be available in Google's search engine for questions that may have different correct answers. When a user asks a question that requires a complex answer or that can be answered from different points of view, the first result that Google will offer will be a text created by its AI that summarizes the answers in a way that is easy to read and understand.
According to Google CEO, Sundar Pichai, when people think of Google, they think of a tool capable of answering quick and easy questions. However, more and more people are turning to Google for answers to deeper questions. Answering these can be time-consuming for the search engine as it is currently designed, so applying Bard will make it much easier.
What the AI will do in this case is extract information from different perspectives and present it in an easy-to-digest format.
Another of Google's intentions is that its AI will not only be integrated into its own products, but also into those of other companies.
ChatGPT's Influence on Bard
Before ChatGPT came to about, Google was the benchmark in Artificial Intelligence. In fact, it had already presented its conversational AI, LaMDA (Language Model for Dialogue Applications), years ago. However, OpenAI, Elon Musk's company, has taken the lead with ChatGPT, forcing Google to streamline all its work in this area and resulting in the rapid announcement of its new AI.
What Will Bard's First Launch Look Like?
Google plans to launch Bard with a reduced LaMDA model. This means that the model will be smaller, which will require much less computational power and make it able to reach many more users. This is because Google's priority is to provide quality, secure answers that are real.
Differences Between ChatGPT and Bard
While Bard's first function is intended to be to provide precise and concise answers to deep, complex questions, ChatGPT generates very natural conversational and coherent texts. Therefore, the approach of the two AIs is different. The priority of Bard's creators is for the AI to produce answers that are verifiable and accurate, while ChatGPT aims to generate texts that are as close as possible to those generated by a human being.
ChatGPT is based on a GPT-3 architecture in order to generate coherent, natural conversations and responses. It offers users the possibility to have fluid conversations with the technology. Bard uses a language model called T5.
In summary, the goal of both AIs is similar, but their features and approach is completely different.
How Can Companies Benefit from Bard?
Bard is a great technology that can improve the efficiency of customer service and the customer experience. It can be a great tool to help companies provide more timely and accurate answers to complex customer questions. This in turn makes it easier for brands to build customer loyalty and increase customer satisfaction. Additionally, this can free teams from more mechanical and tedious tasks, allowing them to spend their time on more creative or important work.
Google's AI can also be an ally when it comes to reducing the response times of professionals, thus improving the internal efficiency of a company. In addition, it should be noted that this AI could be integrated with the entire Google ecosystem, such as Drive, Maps, Gmail, etc., which could enable teams to work more efficiently. The company is already working on incorporating this AI into Google Docs to help people start writing and avoid the blank page syndrome.
Finally, it is possible that Google's AI will be useful in the future to identify trends and patterns. This could allow companies to learn more about their customers and potential customers and, therefore, enable them to improve their decision making, products, and services. This AI may also extend to the world of advertising by making it possible for users to receive ads that are more in line with their tastes, which would lead to better results for the advertiser.