When it comes to digital marketing today, you're probably hearing a lot about GEO (generative engine optimization). We're in the middle of a fundamental shift in search behavior, driven by tools like Google’s AI Overviews, ChatGPT, and Perplexity. Th... Read more
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The digital ecosystem is undergoing a major transformation, and SEO is entering a new phase. With the rise of tools like ChatGPT, generative search engines like Perplexity, and Google’s AI Overviews, the way users interact with information is changin... Read more
As search behavior evolves, so must digital marketing strategies. While search engine optimization (SEO) has long served as a backbone of content strategy, a new approach is gaining traction: answer engine optimization (AEO). AEO focuses on deliverin... Read more
If your website traffic has been decreasing lately, you’re not alone, and no, you’re not necessarily doing anything wrong. AI is changing the way people search for and find information. Platforms like ChatGPT, Perplexity, and even Google itself, with... Read more
Artificial intelligence is revolutionizing content ranking on Google. One of AI’s biggest impacts is its ability to improve search engines' interpretation of queries, delivering more relevant results. This means that SEO strategies need to evolve to ... Read more
Omnisearch optimization is the next step in the evolution of traditional SEO. This strategy encompasses all the channels where users search for information—spanning Google, YouTube, TikTok, Instagram, and generative AI platforms like ChatGPT and Perp... Read more
As we start 2025, the world of SEO continues to evolve. While some fundamentals remain constant—Google still dominates global search, except in markets like Russia and China, where Yandex and Baidu lead—emerging trends are reshaping how businesses ap... Read more
When it comes to shopping, everyone turns to Google at some point—whether to research products or sellers, compare prices, read reviews, or explore other options. This is why digital marketing and advertising trends always revolve around this giant. ... Read more
GTMetrix is a tool that provides a detailed analysis of your website or blog's loading process. It is used in technical SEO to optimize a site's performance by generating comprehensive reports, making it easier to identify areas that need improvement... Read more
Do I need an SEO consultant? How can I find one, and how could they help me? Let’s clear up all the doubts about this profession. Read more
