Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Tags: SEO & SEM By Laia Cardona, on 25 January 2023

The Most Important SEO Trends for 2023

If we talk about digital marketing trends, we have to talk about SEO. Being at the top of the page when users search for information related to your brand is essential, but the keys to achieve this evolve year after year.Read more

Tags: SEO & SEM By Laia Cardona, on 11 January 2023

Topic Cluster: What It Is and How It Helps in SEO Rankings

When we talk about clusters in marketing and content creation, we are referring to creating topic clusters, which help improve your SEO positioning and strategy. In this article, we will take a look at what these topic clusters are, how to create the...Read more

Tags: SEO & SEM By Laia Cardona, on 8 November 2022

What Is Mobile-First Indexing and Why Is It Important?

Mobile has the upper hand when it comes to SEO and SEM since most of the searches and traffic come from these devices. Google is well aware of this. That’s why, for a few years now, it has implemented mobile-first indexing. But do you know exactly wh...Read more

Tags: SEO & SEM By Laia Cardona, on 8 September 2022

What Are Zero Click Searches?

The zero click search, which translates to searches without clicks, is something that content creators have been very concerned about lately because it can negatively affect a web page's SEO positioning. Read more

Tags: SEO & SEM By Michelle Bernachi, on 29 July 2022

The Best Keyword Density Tools to Include in Your SEO Strategy

Keyword density is a term used in SEO to refer to the number of times keywords are repeated within the copy on a web page. Search engines like Google penalize having a high keyword density because it means that the content is not optimized for the us...Read more

Tags: SEO & SEM By Oier Gil, on 1 July 2022

What is Keyword Research?

Keyword research is a fundamental step of any SEO strategy or PPC campaign. We’ll explain what it is, how to apply it to your brand, and what tools you can use.Read more

Tags: SEO & SEM By Michelle Bernachi, on 23 June 2022

Bing SEO: How to Position Your Website for This Search Engine

When talking about SEO and search engines, inevitably our minds go to Google. It’s no surprise, considering the king of search engines occupies almost the entire market. However, it’s not the only one. Have you ever considered that positioning in Bin...Read more

Tags: SEO & SEM By Laia Cardona, on 17 June 2022

SEO Results: A Typical Timeline for Your Website

SEO is a marathon, not a sprint. Instead of obsessing over short-term results, you need to look at it as an investment that will pay off for years to come.Read more

Tags: SEO & SEM By Pere Munar, on 9 June 2022

Google Ads: 6 Tips for Obtaining Better Results with Smart Bidding

More than 80% of Google Ads users use automated bidding as part of their strategy. The Smart Bidding system allows you to optimize bids in real-time and helps you save management time. But to get the most out of it, there are several important aspect...Read more

Tags: SEO & SEM By Pere Munar, on 3 June 2022

Google Performance Max Campaigns: What They Are, Advantages, and How to Create Them

Google Ads is constantly offering better options for advertisers. One of these options is Performance Max Campaigns, which help advertisers improve their campaigns' performance by using artificial intelligence and marketing automation.Read more

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