In the world of data-driven marketing, businesses strive to connect with potential customers and maximize their return on investment (ROI). In this complex landscape of growing data science, dimensionality reduction is a powerful tool to help busines... Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
When you hear the term large language models, you might be quite sure what this means but what if you ask you ChatGPT? In this article, we'll take a closer look at these AI and data science tools to find out how they work and all the benefits they ca... Read more
One of the biggest challenges in digital marketing is the problem of attribution. With consumers being exposed to a multitude of online and offline channels, determining which channels deliver the best results becomes more challenging. However, there... Read more
Do you aspire to understand your customers better and deliver precisely what they need? Look no further than clustering! This ia a powerful technique that can help you achieve your goal by leveraging data science. In this article, we will explain wha... Read more
If you’re involved in ecommerce, this article is for you! Imagine yourself browsing through platforms like Amazon, Netflix, or Spotify. You often come across recommendations for products that catch your interest, movies or series you might enjoy, or ... Read more
In data science and machine learning, time series forecasting is essential, especially when applied to companies and their operations. In this article, we will explain the concept of time series forecasts and discuss why implementing them in your bus... Read more
Predicting churn rate is one of the essential applications of Data Science for startups. By identifying customers who are likely to stop purchasing or unsubscribing from a service, businesses can take proactive measures to retain them. In this articl... Read more
Information is power and, in the world of digital marketing, data is the fuel that drives it. This brings us to data science. Below, we will discuss the importance of data in understanding the impact of price variations on demand for your products or... Read more
Data science is a widely discussed term in marketing, but there is often some confusion regarding its precise definition. Many wonder if data science is synonymous with data mining and what professionals in this field are called. How does big data fi... Read more
Digital analytics is fundamental in a digital marketing strategy and in any other area of business. It is what allows company or team to know if the actions they are taking are fruitful or if it is time to change course. Read more
