Marketing Blog

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Marketing Blog

Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.

Tags: Data Science By Laia Cardona, on 13 July 2023

What Is Clustering? Audience Segmentation for Digital Marketing

Do you aspire to understand your customers better and deliver precisely what they need? Look no further than clustering! This ia a powerful technique that can help you achieve your goal by leveraging data science. In this article, we will explain wha... Read more

Tags: Data Science By Pere Munar, on 12 July 2023

Recommendation System: How to Create One Using Machine Learning

If you’re involved in ecommerce, this article is for you! Imagine yourself browsing through platforms like Amazon, Netflix, or Spotify. You often come across recommendations for products that catch your interest, movies or series you might enjoy, or ... Read more

Tags: Data Science By Pere Munar, on 11 July 2023

Time Series Forecasting with Data Science and Machine Learning

In data science and machine learning, time series forecasting is essential, especially when applied to companies and their operations. In this article, we will explain the concept of time series forecasts and discuss why implementing them in your bus... Read more

Tags: Data Science By Pere Munar, on 6 July 2023

Predict Churn Rate and Customer Retention with Data Science

Predicting churn rate is one of the essential applications of Data Science for startups. By identifying customers who are likely to stop purchasing or unsubscribing from a service, businesses can take proactive measures to retain them. In this articl... Read more

Tags: Data Science By Dany Ortiz, on 5 July 2023

What Is Price Elasticity of Demand and Data-Driven Decision Making?

Information is power and, in the world of digital marketing, data is the fuel that drives it. This brings us to data science. Below, we will discuss the importance of data in understanding the impact of price variations on demand for your products or... Read more

Tags: Data Science By Pere Munar, on 4 July 2023

What Is Data Science and How Can You Apply It at Your Company?

Data science is a widely discussed term in marketing, but there is often some confusion regarding its precise definition. Many wonder if data science is synonymous with data mining and what professionals in this field are called. How does big data fi... Read more

Tags: Data Science By Laia Cardona, on 18 May 2023

What Is Digital Analytics? Definition and Applications

Digital analytics is fundamental in a digital marketing strategy and in any other area of business. It is what allows company or team to know if the actions they are taking are fruitful or if it is time to change course. Read more

Tags: Data Science By Laia Cardona, on 27 April 2023

Data Life Cycle: What Is It and What Are the Phases?

Ever since the emergence of Big Data in the marketing world, the field of data science has undergone significant transformations in how data is collected and analyzed. The process of extracting valuable insights from data to inform strategic decision... Read more

Tags: Data Science By Laia Cardona, on 26 April 2023

Data-Driven Businesses: What Are They and What Are Their Advantages?

The number of companies utilizing data-driven approaches is steadily rising each year, especially when it comes to marketing. Organizations have recognized that leveraging data effectively can significantly enhance their chances of success by enablin... Read more

Tags: Data Science By Pere Munar, on 29 March 2023

Small Data: What It Is and How It Differs from Big Data

Data Science is a vast field that businesses use to analyze the information they gather, understand their customers and their niche, identify patterns, and predict behaviors. One type of data that falls within this domain is Small Data. In this artic... Read more