In digital marketing trends, big data and analytics are two of the most innovative sectors of the marketing world today. According to a report by DataToBiz, global big data market revenues will exceed $100 billion by 2027. Read more
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
Thanks to data science, we have more information than ever about our potential customers. In this article, we are going to talk about a data collection technique that uses publicly available information to draw conclusions and make better decisions: ... Read more
Google continues to move towards a cookie-free world while maintaining Google Ads as its main source of revenue. Its first proposal for cookie-free targeted advertising, FLoC, was dropped due to complaints from other industry players. It has since in... Read more
You may not realize it, but machine learning is present in our everyday lives, from the voice recognition capabilities of virtual assistants on our phones and other devices to the shows we watch on Netflix or the videos that are recommended to us on ... Read more
Data science has already changed our ability to understand marketing, but the best is yet to come! Read more
Managing customer data is one of the biggest challenges in digital marketing. If you’re looking to effectively manage your customer data, a customer data platform may be the solution for you. This technology consists of a platform designed to solve t... Read more
There are many ways to implement a successful marketing strategy, and deep learning is one of them! Read more
As a supplier, distributor, or retailer, the success of your marketing plan relies, in part, on having the right tools and techniques to ensure access to high-quality and up-to-date product data across all your sales channels. A product information m... Read more
A tracking URL in digital marketing is a standard link that has parameters attached to it for the purpose of tracking and analytics. These parameters enable URL traffic to be properly analyzed so that campaigns can be adjusted in order to encourage e... Read more
In today’s online world customer data is being generated at every turn. There are dozens and possibly hundreds of customer touch points during the path towards a sale. Collecting, organizing and analyzing that data is a serious challenge, and that’s ... Read more
