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Discover the latest trends and updates in digital marketing and sales on Cyberclick's Numerical Blog. Subscribe and stay up to date!

Tags: Data Science By Pere Munar, on 19 June 2025

Data Quality: What It Is and How to Improve It for Better Decision-Making

In the data science field, data quality refers to how well the data meets the requirements needed to fulfill its intended purpose successfully. Read more

Tags: Data Science By Pere Munar, on 28 May 2025

What Is Python Used For? A Comprehensive Guide

Python is one of the most popular programming languages among developers because of its efficiency, flexibility, and ease of use. It is commonly used for developing websites, software, and more. It is also used in the field of data science and during... Read more

Tags: Data Science By Pere Munar, on 7 February 2025

Data Science and Business Intelligence Trends for 2025

As businesses continue to harness the power of data, the landscape of data science and business intelligence (BI) is evolving rapidly. In 2025, organizations will rely more than ever on innovative technologies and methodologies to gain insights, enha... Read more

Tags: Data Science By Pere Munar, on 10 December 2024

Aggregate Data: Definition, Uses, and Examples

Aggregate data refers to the compilation of information from multiple sources into a summary form, typically for statistical analysis. This data is often anonymized, meaning individual-level details are removed to protect privacy while still allowing... Read more

Tags: Data Science By Pere Munar, on 20 August 2024

Cluster Analysis for Marketers

Cluster analysis is a method used in statistical data analysis to group a set of objects in a way that objects in the same cluster are more similar to each other than to those in other clusters. In marketing, this translates to identifying distinct g... Read more

Tags: Data Science By Pep Canals, on 14 August 2024

What Is Data Cleansing and How Does It Apply to Marketing?

Data cleansing, also known as data scrubbing or data purification, is the process of identifying and correcting or removing inaccurate, incomplete, or irrelevant data from a dataset. This process is essential for ensuring the quality and reliability ... Read more

Tags: Data Science By Pere Munar, on 23 July 2024

Single Source of Truth: Definition, Examples, and Implementation

A Single Source of Truth is a centralized data library that stores the most up-to-date, complete, and accurate information of an organization. It achieves this by aggregating data from various systems and applications within the company. Read more

Tags: Data Science By Anna Ribas, on 13 June 2024

Consent Management Platforms for Data Privacy Compliance

A Consent Management Platform (CMP) is a technology used by website owners and digital marketers to handle the collection, storage, and management of user consent for data processing and tracking. CMPs are designed to ensure websites are compliant wi... Read more

Tags: Data Science By Pep Canals, on 7 May 2024

Data as a Service (DaaS): Understanding its Purpose and Applications

Data as a Service (DaaS) encompasses a collection of strategies and processes designed to effectively manage extensive datasets, transforming them into actionable insights. Similar to data science, its objective is to optimize decision-making process... Read more

Tags: Data Science By Pere Munar, on 11 April 2024

What Is Data Privacy? Understanding Its Significance Today

At its core, data privacy refers to the rights and practices concerning the proper handling, consent, and use of personal information, ensuring that individuals' data is collected, processed, and shared in a manner that respects their privacy prefere... Read more