At its core, data privacy refers to the rights and practices concerning the proper handling, consent, and use of personal information, ensuring that individuals' data is collected, processed, and shared in a manner that respects their privacy prefere... Read more
Marketing Blog
Cyberclick's marketing blog offers the latest insights into digital marketing and online advertising, with a focus on numerical data, insider knowledge, and emerging trends.
The single customer view is a record that stores data about each individual customer a company has and allows you to create better digital marketing and sales strategies, enhancing results, and providing consumers with what they need. Read more
A dashboard visually displays key metrics and KPIs crucial for achieving objectives in inbound marketing. But why is it important, and how can it be made truly useful? Read more
If you are constantly seeking ways to boost sales, then cohort analysis can be a valuable strategy for you. It functions as a user segmentation method that analyzes historical user behavior to identify patterns or changes and take targeted actions. H... Read more
Undoubtedly, data analysis and big data have led a revolution in the marketing landscape in recent years, fundamentally altering how companies harness information for their campaigns. The common thread among major players in the advertising realm is ... Read more
Data science is the process by which valuable information is extracted from raw data. It involves different disciplines such as programming, statistics, mathematics. In the corporate realm, data science plays a crucial role by providing a wealth of o... Read more
The ROI, or return on investment, of an ecommerce is one of the most important metrics to track. Through data science, this metric can be greatly improved and, once you know the steps you need to take to do this, you can improve your ROI and take you... Read more
In the world of data-driven marketing, businesses strive to connect with potential customers and maximize their return on investment (ROI). In this complex landscape of growing data science, dimensionality reduction is a powerful tool to help busines... Read more
When you hear the term large language models, you might be quite sure what this means but what if you ask you ChatGPT? In this article, we'll take a closer look at these AI and data science tools to find out how they work and all the benefits they ca... Read more
One of the biggest challenges in digital marketing is the problem of attribution. With consumers being exposed to a multitude of online and offline channels, determining which channels deliver the best results becomes more challenging. However, there... Read more