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English Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Shanon Roberts

International Digital Marketing Strategist


Tags: Inbound Marketing By Shanon Roberts, on 09 Jun 2020

HubSpot Marketing Hub Tutorial [video included]

HubSpot’s Marketing Hub platform is an essential tool for any Inbound Marketing strategist. Read more

Tags: SEO & SEM By Shanon Roberts, on 29 Apr 2020

Simple Guide to Domain Authority: What Is It and How To Find It

There are many different factors that have a hand in getting your website to the number 1 position in Google’s SERP (search engine results page.)Read more

Tags: Inbound Marketing By Shanon Roberts, on 06 Apr 2020

Inbound Marketing vs SEO: What is the Difference?

What exactly is the difference between Inbound Marketing and SEO? You often see these words used in the same context, and sometimes even interchangeably. Read more

Tags: SEO & SEM By Shanon Roberts, on 31 Mar 2020

How to Rank Higher on Google: 7 Tips

Ranking on Google is a mix of both science and art. On the one hand, you must take into account practical SEO tactics, like keyword research and technical SEO, while also providing valuable, entertaining content that people want to click on.Read more

Tags: Content Marketing By Shanon Roberts, on 10 Mar 2020

5 Branded Content Examples

Branded content is all around us, and you may not even realize it. It can be subtle or in your face, a grand scale operation or simple video, and involve multiple moving parts or take place on one medium. Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 05 Mar 2020

Instagram Influencer Marketing: A Definitive Guide

Influencer marketing has completely exploded in the last few years. Read more

Tags: Marketing Viral By Shanon Roberts, on 24 Feb 2020

5 Keys for Viral Social Media Campaigns

Viral social media campaigns seem to be more common than ever, with a new viral post or video coming out seemingly every week. And yet, reaching virality is still a struggle for many marketers. Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 13 Feb 2020

How to Increase Social Media Engagement (With Examples)

When it comes to social media marketing, there is a fine line between engaging and annoying. Overly promotional posts can alienate your audience, and bland content can leave your brand with plenty of followers but zero interactions.Read more

Tags: SEO & SEM By Shanon Roberts, on 30 Jan 2020

Beginner’s Guide to Local SEO in 2020

Local SEO and traditional SEO may both have the same acronym in their names, but they’re not exactly the same strategy. Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 27 Jan 2020

How to Use Social Media Holidays [free calendar]

It seems like every time you go on Instagram there’s a new social media holiday. And while I’m always down to join in on the latest National Taco Day or celebrate International Day of Friendship, these hashtag holidays do raise the question: How can ...Read more