Marketing Blog

International marketing can be defined as the tactics and methods used to market products and services in multiple countries. This could be in the form of import/export, franchising, licensing, and online sales. Although increasing globalization and ... Read more

If you believe that brands use colors just to improve their aesthetics, you are certainly missing some amazing marketing and branding strategies. Read more

In order to rank in search engines and to carry out inbound marketing actions, many brands have a blog with content that can be useful and interesting for their target audience. However, taking into account that more and more users prefer to get info... Read more

The Internet has not always been as we know it. Being able to write a question in a forum, interact on social networks, and share photos and videos are real novelties.The Internet has gone through several stages and is continually evolving. In its ea... Read more

2020 is finally here! That means it’s time to check out the top digital marketing trends of 2020 and prepare for what’s to come. Read more

One of the clearest examples of how cutting edge technology can be applied in marketing is the use of customer location. Practically any company can take advantage of this to become more visible online and impact potential customers with greater prec... Read more

Chatbot marketing is an increasingly popular digital marketing strategy that can help you facilitate customer communication and improve you customer service levels. It involves using chat programs to automatically generate conversations with potentia... Read more

If you're thinking of launching an ecommerce, you might be wondering how to create your online store. If you're not sure where to start, we're here to tell you everything you need to know about a popular Content Management System (CMS) in marketing w... Read more

While viral video marketing is made more easily achievable with social media, social media virality and video virality are not the same. By nature, videos allow brands to make long-form and interactive content that touches audiences in a meaningful w... Read more

Direct to consumer (D2C) marketing is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each sta... Read more