Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Shanon Roberts

International Digital Marketing Strategist

Tags: Marketing Viral By Shanon Roberts, on 30 Apr 2021

Viral Marketing Examples: 7 Great Campaigns and Their Effects

Viral marketing seems like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service, yet the chances of creating viral content are very slim.Read more

Tags: Online Sales By Shanon Roberts, on 28 Apr 2021

How to Optimize Your Customer Engagement Strategy

Customer engagement is one of the most important aspects of doing business today. Customer service and retention are no longer sufficient, brands need to engage with customers across a variety of channels in ever more creative ways to stay relevant. ...Read more

Tags: Online Sales By Shanon Roberts, on 08 Apr 2021

Dropshipping: What It Is & How It Can Help Your Business

Dropshipping is an extremely attractive fulfillment option for many eCommerce brands. That’s because dropshipping requires less upfront investment and means an online shop can be managed from anywhere. If you have online marketing skills but don’t wa...Read more

Tags: Online Sales By Shanon Roberts, on 29 Mar 2021

Hubspot Sales: How It Can Help Grow Your Brand

Hubspot is one of the most comprehensive marketing solutions available. It is usually associated with action automation, but it also has a sales component that helps consolidate all the information about current and potential customers: Hubspot SalesRead more

Tags: Strategy By Shanon Roberts, on 16 Mar 2021

International Marketing: Strategies, Examples, and Tips

In today’s marketplaces, global business and international marketing has never been easier. With so many options and tools online, brands can expand their operations into new nations and reach untapped markets. Read more

Tags: Digital Marketing By Shanon Roberts, on 15 Mar 2021

Top 10 Most Downloaded Apps of 2021 So Far

Without context, the most downloaded apps of 2021 so far may look a bit surprising. 2020 certainly saw its fair share of curve balls. Just about every industry and sector was impacted by the year’s events, including app downloads and this of course h...Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 04 Feb 2021

LinkedIn News and Trends for 2021

Often overlooked in years past, LinkedIn has come into its own as a powerful marketing channel. This professional networking platform connects business people and entrepreneurs, and the high success rates of its marketing tools means it's certainly w...Read more

Tags: Inbound Marketing By Shanon Roberts, on 23 Oct 2020

How to Build a HubSpot Lead Nurturing Workflow, Step by Step [VIDEO]

Lead Nurturing is an essential tactic within an Inbound Marketing campaign.Read more

Tags: Marketing Viral By Shanon Roberts, on 27 Aug 2020

Top 4 Viral Video Marketing Techniques [+ examples]

While viral video marketing has certainly received a boost through social media, social media virality and video virality are not exactly one and the same. Just by their very nature, videos allow brands to make longer-form content that touches audien...Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 25 Aug 2020

What is Social Media Listening? Definition, Benefits, and Steps

If you could have one superpower, what would it be? While the common answers are typically flying or super speed, if you ask a marketer they’ll likely answer telepathy or supersonic hearing. Read more