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Shanon Roberts

Shanon es una diseñadora multidisciplinaria especializada en la creación de diversos activos digitales, como campañas digitales, videos o ebooks. Con experiencia en marketing digital y inbound marketing, Shanon destaca en el desarrollo de landing pages y webs para clientes usando HubSpot.

Front-End Developer & Graphic Designer. Shanon is a multidisciplinary designer specialized in creating diverse digital assets, including digital ads, videos, ebooks, and more. With a background in digital and inbound marketing, Shanon excels in developing impactful landing and web pages for clients using HubSpot.

Author articles

Tags: Digital Marketing By Shanon Roberts, on 8 March 2023

Color Psychology in Marketing and Branding

If you believe that brands use colors just to improve their aesthetics, you are certainly missing some amazing marketing and branding strategies. Read more

Tags: Content Marketing By Shanon Roberts, on 2 February 2023

Microblogging: What It Is and How to Use It

In order to rank in search engines and to carry out inbound marketing actions, many brands have a blog with content that can be useful and interesting for their target audience. However, taking into account that more and more users prefer to get info... Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 17 January 2023

What Is Web3.0? How It Works, Examples, and the Future

The Internet has not always been as we know it. Being able to write a question in a forum, interact on social networks, and share photos and videos are real novelties.The Internet has gone through several stages and is continually evolving. In its ea... Read more

Tags: Digital Marketing By Shanon Roberts, on 13 July 2022

2020 Digital Marketing Trends [+free ebook]

2020 is finally here! That means it’s time to check out the top digital marketing trends of 2020 and prepare for what’s to come. Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 8 March 2022

Location-Based Marketing: What It Is and How It Works

One of the clearest examples of how cutting edge technology can be applied in marketing is the use of customer location. Practically any company can take advantage of this to become more visible online and impact potential customers with greater prec... Read more

Tags: Online Marketing & Digital Marketing By Shanon Roberts, on 26 January 2022

Chatbot Marketing: What You Need to Know

Chatbot marketing is an increasingly popular digital marketing strategy that can help you facilitate customer communication and improve you customer service levels. It involves using chat programs to automatically generate conversations with potentia... Read more

Tags: Online Sales By Shanon Roberts, on 10 January 2022

What Is Shopify and How Does it Work?

If you're thinking of launching an ecommerce, you might be wondering how to create your online store. If you're not sure where to start, we're here to tell you everything you need to know about a popular Content Management System (CMS) in marketing w... Read more

Tags: Video Marketing By Shanon Roberts, on 9 December 2021

Top 4 Viral Video Marketing Techniques and Examples

While viral video marketing is made more easily achievable with social media, social media virality and video virality are not the same. By nature, videos allow brands to make long-form and interactive content that touches audiences in a meaningful w... Read more

Tags: Digital Marketing By Shanon Roberts, on 7 December 2021

Direct to Consumer Marketing

Direct to consumer (D2C) marketing is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each sta... Read more

Tags: Strategy By Shanon Roberts, on 17 November 2021

What Is Social Marketing?

Social marketing is a sub-branch of marketing designed to encourage social change. Instead of focusing on selling a product, it sells a behavior that benefits society. This is closely linked with the principles of corporate social responsibility and ... Read more