Direct to consumer (D2C) marketing is an increasingly popular marketing strategy where companies promote and sell products directly to consumers. Instead of relying on intermediaries, brands make direct connections with customers and control each sta... Read more
Social marketing is a sub-branch of marketing designed to encourage social change. Instead of focusing on selling a product, it sells a behavior that benefits society. This is closely linked with the principles of corporate social responsibility and ... Read more
If you're in content marketing, you know how hard it can be to stand out from the crowd. At times it can seem like everything has been done already. Read more
Have you ever wondered what Apple's social media marketing strategy is? If you go to their Twitter account, you will find something rather peculiar: it was created in September 2011 and since then it does not seem to have published a single tweet, bu... Read more
RevOps, short for Revenue Operations, is quickly gaining traction among companies seeking to amplify their earning potential while streamlining their internal operations. Still, there seems to be quite a bit of uncertainty about what RevOps is and ho... Read more
Digital advertising is gaining more and more ground worldwide. There are sectors that are hardly possible outside the online environment, such as travel and hotel reservations or on demand streaming services. There is no doubt that understanding the ... Read more
Experiential marketing is a great strategy to get consumers interested in your brand. As you’ve probably guessed, experiential marketing is exactly what it says on the tin: it’s about marketing an experience. A powerful tool in your marketing plan, i... Read more
Multichannel marketing uses a mixture of marketing techniques and channels to reach new and existing customers. Multichannel marketing can include email, direct mail, social media, events, paid ads, physical locations, and more. This approach allows ... Read more
Your call to action or CTA can have a direct effect on your conversion rates and revenues. Great ad copy and content are essential in marketing but a CTA encourages and directs users to actively participate. How many times have you clicked because of... Read more
Podcasting has exploded both as a content delivery platform and as a means of marketing. There are currently over 2,000,000 podcasts, 48,000,000 episodes and 50% of US households include at least one podcast listener. These numbers are only growing a... Read more
