A subdomain is a prefix added to your main domain name, creating a secondary part of your primary website. It's essentially a way to organize and navigate different sections of your site, and can be helpful in your overall digital marketing strategy.... Read more
Buyer personas are an essential tool in any inbound marketing strategy. They help you understand your ideal customer, what they’re looking for, and how you can best interact with them. Read more
TikTok clarified that one of its main goals is to make collaboration between brands and creators a breeze. They’re doing it with the introduction of the TikTok Talent Manager Portal within the Creator Marketplace. Find out about this portal and about... Read more
Without context, the most downloaded apps of 2023 so far may look a bit surprising. In previous years, app downloads were heavily influenced by the changing world with the COVID-19 pandemic and evolving safety measures. Now in 2023, the impact of the... Read more
More and more social networks are looking for ways to offer their content creators payment for their contribution to the platform. The latest is TikTok's Creativity Program. Although it is still in beta and only available in certain countries, if all... Read more
A target audience is the group of people you are trying to reach with your marketing efforts. Building your target audience consists of knowing the goals, desires, interests, and pain points of your ideal customers. It also takes into account behavio... Read more
Viral marketing can work like magic for marketers. It’s an organic, insanely rapid way to spread awareness about a brand, product, or service. That being said, it can be very challenging, and sometimes you need a little bit of inspiration to get your... Read more
By this point, you are most likely already familiar with Native Advertising and the many advantages it can bring (if not, you can read all about it in this article). This style of digital advertising can be very beneficial for both advertisers and us... Read more
International marketing can be defined as the tactics and methods used to market products and services in multiple countries. This could be in the form of import/export, franchising, licensing, and online sales. Although increasing globalization and ... Read more
If you believe that brands use colors just to improve their aesthetics, you are certainly missing some amazing marketing and branding strategies. Read more
