Marketing Blog

Marketing Blog

Cyberclick's Marketing Blog offers the latest insights into digital marketing and online advertising, with an eye on numerical data, insider knowledge, and emerging trends.

Posts by Pere Munar

Data Scientist en Cyberclick. PhD en Astrofísica por la Universitat de Barcelona con más de diez años de experiencia en investigación mediante el análisis e interpretación de datos. En 2019 redirige su carrera profesional hacia el mundo del Data Science cursando el Postgrado en Data Science y Big Data de la UB, así como participando en el programa Science To Data Science (S2DS) en Londres. Actualmente forma parte del equipo de Data Science y SEM de Cyberclick. _____________________________________________________________________ Data Scientist at Cyberclick. PhD in Astrophysics from the University of Barcelona with more than ten years of research experience through data analysis and interpretation. In 2019 he redirected his professional career to the world of Data Science by graduating in Data Science and Big Data from the UB, as well as participating in the Science To Data Science (S2DS) program in London. He is currently part of Cyberclick's Data Science and SEM team.

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Tags: Digital Advertising By Pere Munar, on 30 August 2021

What Are Interstitial Ads?

Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p...Read more

Tags: SEO & SEM By Pere Munar, on 17 February 2021

Google Product Listing Ads: Shopping Campaigns

Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under...Read more

Tags: Data Science By Pere Munar, on 11 February 2021

What Is a Customer Data Platform (CDP)?

In today’s online world customer data is being generated at every turn. There are dozens and possibly hundreds of customer touch points during the path towards a sale. Collecting, organizing and analyzing that data is a serious challenge, and that’s ...Read more

By Pere Munar, on 13 January 2021

What is Ad Fatigue? And How to Overcome It

We’ve all experienced it: that dread of sitting through or seeing the same ad or type of advertising that you’ve seen countless times. It’s a waste of your time and a waste of the advertiser’s time—it’s benefitting no one. As a marketer, ad fatigue i...Read more

By Pere Munar, on 20 October 2020

What Is Google My Business? How to Get More Customers with GMB

Google My Business is a Google tool that allows you to create and edit your company profile on the world's largest search engine.Read more

Tags: Google By Pere Munar, on 7 July 2020

What is Google Optimize?

Within SEM and SEO strategies and online marketing in general, having a well optimized website is essential. But the process of continuous testing can be very costly, especially in terms of time.Read more

Tags: YouTube By Pere Munar, on 12 June 2020

How to Use YouTube Video Builder for Your Video Marketing Strategy

Video marketing is a popular marketing technique that should be an essential tactic for brands whose products and services have a visual component, from home décor to makeup and cosmetics.Read more

Tags: Google By Pere Munar, on 13 May 2020

Google Ads Extensions: Explanation of Each Type and How to Use Them

If you want to optimize your Google Ads account, don't overlook ad extensions! This feature gives you plenty of options to add more valuable information to your ads, which improves the user experience and multiplies conversion possibilities.Read more

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