Digital advertising has experienced a boom in recent years with the rise of ecommerce. Many companies have launched or expanded their online store, and this means that they have to manage their catalog on different sites such as the company page, Ama... Read more
The arrival of social media and the unstoppable growth of technology have changed the way we work, shop, study and interact. We have gotten used to having everything right here, right now—the fact that we can buy a product on the Internet and get it ... Read more
If you work in digital marketing, then you may have come across the term negative keywords. Put simply, they are an SEO tool for filtering out closely related words and phrases that aren’t relevant to your ad’s target audience. Read more
As a supplier, distributor, or retailer, the success of your marketing plan relies, in part, on having the right tools and techniques to ensure access to high-quality and up-to-date product data across all your sales channels. A product information m... Read more
Google is the undisputed leader in online search, and its goal is to provide even better service to users. To do this, the algorithm that determines what content appears on the search results page (SERP) and keeps changing and evolving to offer bette... Read more
Rich Media is a word commonly used in the digital marketing world. Essentially, it is a term used to describe online advertising that uses advanced technology to attract conversions and engage viewers, including streaming videos, interactive applets,... Read more
In order for your digital marketing efforts to be successful, you need to understand where the traffic to your site comes from and what factors cause it to increase or decrease. To help you do this, the Google Search Center blog has recently publishe... Read more
Every business has its own way of advertising. The marketing platforms and techniques you use depend on your industry, your target audience, and what you are trying to achieve. However, there are a few that work well for most brands and industries. Read more
Interstitial ads are one of the most lucrative types of ad formats on the web today. They tend to have higher conversion rates because they appear after a user clicks to another page, making the transition more natural and seamless when compared to p... Read more
Google Product Listing Ads (PLAs) are becoming more and more popular. That’s because PLAs are visually appealing, informative and attract eager shoppers. Overall, Google Shopping Ads saw a 38% increase in spending in 2020. If you want to better under... Read more
