Data science is a widely discussed term in marketing, but there is often some confusion regarding its precise definition. Many wonder if data science is synonymous with data mining and what professionals in this field are called. How does big data fi... Read more
Data Science is a vast field that businesses use to analyze the information they gather, understand their customers and their niche, identify patterns, and predict behaviors. One type of data that falls within this domain is Small Data. In this artic... Read more
In digital marketing trends, big data and analytics are two of the most innovative sectors of the marketing world today. According to a report by DataToBiz, global big data market revenues will exceed $100 billion by 2027. Read more
Google Performance Max campaigns use artificial intelligence to generate conversions across all Google channels, such as Search, Display, YouTube, Gmail, Discover, and Maps. They employ bidding, targeting, creative, and attribution automation technol... Read more
More than 80% of Google Ads users use automated bidding as part of their strategy. The Smart Bidding system allows you to optimize bids in real-time and helps you save management time. But to get the most out of it, there are several important aspect... Read more
Google Ads is constantly offering better options for advertisers. One of these options is Performance Max Campaigns, which help advertisers improve their campaigns' performance by using artificial intelligence and marketing automation. Read more
Digital advertising has experienced a boom in recent years with the rise of ecommerce. Many companies have launched or expanded their online store, and this means that they have to manage their catalog on different sites such as the company page, Ama... Read more
The arrival of social media and the unstoppable growth of technology have changed the way we work, shop, study and interact. We have gotten used to having everything right here, right now—the fact that we can buy a product on the Internet and get it ... Read more
If you work in digital marketing, then you may have come across the term negative keywords. Put simply, they are an SEO tool for filtering out closely related words and phrases that aren’t relevant to your ad’s target audience. Read more
As a supplier, distributor, or retailer, the success of your marketing plan relies, in part, on having the right tools and techniques to ensure access to high-quality and up-to-date product data across all your sales channels. A product information m... Read more
