At its core, data privacy refers to the rights and practices concerning the proper handling, consent, and use of personal information, ensuring that individuals' data is collected, processed, and shared in a manner that respects their privacy prefere... Read more
The single customer view is a record that stores data about each individual customer a company has and allows you to create better digital marketing and sales strategies, enhancing results, and providing consumers with what they need. Read more
Gemini extensions (formerly known as Bard) began rolling out in September 2023. They enable the conversational generative AI to link with Google applications such as Gmail, Drive, Maps, and YouTube, providing more personalized and precise responses. ... Read more
A dashboard visually displays key metrics and KPIs crucial for achieving objectives in inbound marketing. But why is it important, and how can it be made truly useful? Read more
While much is said about the relationships companies establish with consumers or other businesses, there are also companies that need to market themselves to attract the attention of administrations and public entities. To capture the interest of the... Read more
Undoubtedly, data analysis and big data have led a revolution in the marketing landscape in recent years, fundamentally altering how companies harness information for their campaigns. The common thread among major players in the advertising realm is ... Read more
Data science is the process by which valuable information is extracted from raw data. It involves different disciplines such as programming, statistics, mathematics. In the corporate realm, data science plays a crucial role by providing a wealth of o... Read more
The ROI, or return on investment, of an ecommerce is one of the most important metrics to track. Through data science, this metric can be greatly improved and, once you know the steps you need to take to do this, you can improve your ROI and take you... Read more
Google Looker Studio is a data science tool formerly known as Google Data Studio. It is an essential tool in digital marketing, where actions such as tracking web traffic or analyzing sales data are necessary. They help you determine the direction to... Read more
When you hear the term large language models, you might be quite sure what this means but what if you ask you ChatGPT? In this article, we'll take a closer look at these AI and data science tools to find out how they work and all the benefits they ca... Read more
