Marketing Blog

The zero click search, which translates to searches without clicks, is something that content creators have been very concerned about lately because it can negatively affect a web page's SEO positioning. Read more

Almost all marketing departments share the same goal: to get more results with less budget. Applying the principles of the lean philosophy can help you achieve this. Read more

Creating content is a way to position yourself as a benchmark your industry, gain the trust of your target audience, win customers over, and generate sales. However, within a digital content marketing strategy, it's common to go days without posting,... Read more

Lead management is an essential step between attracting traffic to your brand's channels and generating conversions. Read more

Storytelling is one of the most powerful marketing tools for brands. It helps you connect with your target audience, be remembered, and portray the values of your company. Read more

Inbound marketing is a method that aims to attract customers with valuable content that solves their needs. It accompanies a lead from the first moment he or she comes into contact with the brand until a sale is made, but never really leaves him or h... Read more

By now, you’ve surely heard the phrase “Content is King”. But why is content marketing important for marketers? In this post, we'll answer this question by defining what it is, its benefits and formats, and how you can create a content marketing stra... Read more

For years and years, inbound marketing and SEO strategies have been based around individual keywords. But user behavior and the way search engines work are constantly changing. The result is that we have to rethink the way we organize our content. Read more

Social networks have become a fundamental part of any marketing strategy. Having a solid presence on Social Media is one of the best tools a company or brand has to gain visibility, generate web traffic, and communicate with its audience. However, it... Read more

Social networks play a very important role in a business' inbound marketing strategy. They generate traffic to a website and help customers stay loyal. In recent years, TikTok has positioned itself as an excellent platform for brands to use to gain v... Read more