In inbound marketing, generating leads is only the first part of the job. You need to accompany users throughout the entire conversion funnel so that they become loyal customers. Read more
SEO is a marathon, not a sprint. Instead of obsessing over short-term results, you need to look at it as an investment that will pay off for years to come. Read more
Some marketing teams resist the idea of giving away free content online that holds educational value, for fear of it resulting in less profit. Have you ever found yourself wondering: Why would clients purchase our products and services if we have alr... Read more
Most companies today are aware that creating and sharing a constant stream of content related to their brand is a must for visibility and outreach in order to let the world know about their company and the products or services they offer. Read more
Crawl budget is a very important metric in SEO, as well as one of the elements that can help optimize and position a web page. Despite its importance, it is not a frequently discussed topic when talking about SEO. Read more
Content marketing will be one of the areas that companies invest in the most in the next few years. However, as technology and consumer habits evolve, the way content is created will also have to change. Read more
Though Google is one of the most used search engines and many brands focus exclusively on getting a good SEO positioning within it, there are alternatives to Google used in other countries. Read more
When trying to achieve a good SEO positioning in a fraudulent way or violating any of the Google Webmaster Guidelines, you could get a google penalty. Read more
The many conveniences of the Internet have made it possible for us to get just about anything in a very short time. This brings a lot of advantages, but it also means that demand is higher and deadlines shorter. Read more
The popularity of Instagram stories has led Google to create its own version: Google Web Stories. Considering that a high percentage of users mostly watch stories on social networks, it is worth including them in content strategies to increase web tr... Read more
