Supply side platform or SSPs are part of a programmatic advertising system that also involves demand side platforms or DSPs. Read more
Out of Phone is TikTok's solution designed for brands advertising on the social platform to extend beyond mobile screens and launch their campaigns on digital screens in various environments such as cinemas, restaurants, airports, and more. In essenc... Read more
Year after year, we witness new and intriguing trends in digital marketing, a sector that constantly evolves. However, within this realm, there is an area that undergoes even more renewal than others: social media. Dynamic, unstoppable, fast-paced, a... Read more
Richard Bliss, CEO and President of BlissPoint Consulting, in collaboration with the consulting firm Just Connecting, released the "4th Annual Algorithms Research." This study looks into the functioning of LinkedIn's algorithm, focusing on the key fa... Read more
Communication is the basis of all marketing. Think about it for a moment: in every campaign, we are looking to reach the ideal audience to tell them about our brand, our products or our services. Read more
To plan and execute an online advertising strategy, it is necessary to know the payment models available for your ads. Then you can determine which ones fit best with the objectives and characteristics of your campaign. In this article, we are going ... Read more
Clubhouse, the exclusive social audio app, currently has 10 million weekly active users and is valued at $4 billion. Read more
Artificial Intelligence has made significant advancements in recent years. Nowadays, predictive AI can be a valuable asset for your marketing team, particularly in the realm of Facebook advertising. It not only aids in making more informed decisions ... Read more
In the ever-evolving landscape of digital marketing, staying ahead of the competition means exploring innovative tools and strategies. One game-changing tool is meta search engines. In marketing, leveraging meta search engines can unlock new opportun... Read more
Creating viral content on TikTok is much more accessible than on other platforms, such as Instagram. If you as a brand or a content creator are considering developing a strategy for this social media platform you are in the right place! We also have ... Read more
