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Berta Ventura

Social Account Manager at Cyberclick. Le apasiona el marketing, las redes sociales, leer y escribir.

Social Account Manager at Cyberclick. Passionate about marketing, social media, reading and writing.

Author articles

Tags: Social Media & Social Ads By Berta Ventura, on 10 April 2024

TikTok SEO: Top Tips for Video Optimization

SEO on TikTok encompasses all actions aimed at optimizing your content to make it more visible to users. TikTok has its own search algorithm, so it's important to understand how it works and how to implement an SEO strategy on the platform to achieve... Read more

Tags: Digital Advertising By Berta Ventura, on 4 April 2024

Supply Side Platform (SSP): What It Is and How It Works in Advertising

Supply side platform or SSPs are part of a programmatic advertising system that also involves demand side platforms or DSPs. Read more

Tags: Social Marketing By Berta Ventura, on 20 March 2024

TikTok Out of Phone: A New Dimension in Social Media Experience

Out of Phone is TikTok's solution designed for brands advertising on the social platform to extend beyond mobile screens and launch their campaigns on digital screens in various environments such as cinemas, restaurants, airports, and more. In essenc... Read more

Tags: Social Media & Social Ads By Berta Ventura, on 15 February 2024

Social Media Trends for 2024: What to Watch Out For

Year after year, we witness new and intriguing trends in digital marketing, a sector that constantly evolves. However, within this realm, there is an area that undergoes even more renewal than others: social media. Dynamic, unstoppable, fast-paced, a... Read more

Tags: Digital Marketing By Berta Ventura, on 13 December 2023

LinkedIn Algorithm in 2024

Richard Bliss, CEO and President of BlissPoint Consulting, in collaboration with the consulting firm Just Connecting, released the "4th Annual Algorithms Research." This study looks into the functioning of LinkedIn's algorithm, focusing on the key fa... Read more

Tags: Strategy By Berta Ventura, on 3 November 2023

Steps and Tips to Develop a Marketing Communication Strategy

Communication is the basis of all marketing. Think about it for a moment: in every campaign, we are looking to reach the ideal audience to tell them about our brand, our products or our services. Read more

Tags: Digital Advertising By Berta Ventura, on 1 November 2023

What Is CPA or Cost Per Acquisition?

To plan and execute an online advertising strategy, it is necessary to know the payment models available for your ads. Then you can determine which ones fit best with the objectives and characteristics of your campaign. In this article, we are going ... Read more

Tags: Social Media & Social Ads By Berta Ventura, on 24 October 2023

How to Use Clubhouse to Earn Money

Clubhouse, the exclusive social audio app, currently has 10 million weekly active users and is valued at $4 billion. Read more

Tags: Facebook By Berta Ventura, on 17 October 2023

AI for Facebook Ads: How to Use It to Get Great Results

Artificial Intelligence has made significant advancements in recent years. Nowadays, predictive AI can be a valuable asset for your marketing team, particularly in the realm of Facebook advertising. It not only aids in making more informed decisions ... Read more

Tags: Online Marketing & Digital Marketing By Berta Ventura, on 11 October 2023

How Meta Search Engines Are Changing Web Searches

In the ever-evolving landscape of digital marketing, staying ahead of the competition means exploring innovative tools and strategies. One game-changing tool is meta search engines. In marketing, leveraging meta search engines can unlock new opportun... Read more