Imagine scrolling through your social media feed and instantly recognizing a brand just by its color scheme or the way its message sounds, before even seeing its logo. This is the power of brand consistency, an important factor in today’s cluttered d... Read more
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When The Summer I Turned Pretty returned for its third season, Amazon Prime Video wasn’t the only one celebrating. The show pulled in 25 million global viewers in its first week, making it the series’ biggest premiere yet. For marketers, that kind of... Read more
In the current digital landscape, content is currency, and marketers are under constant pressure to produce more, faster, and at scale. Enter AI-powered tools like ChatGPT, Midjourney, and Runway, etc., which are transforming how agencies brainstorm,... Read more
Setting clear goals is essential for any successful marketing strategy because vague objectives make it difficult to measure progress or achieve meaningful results. That’s where SMART goals come in. Read more
If you’ve ever struggled with design tools or felt stuck staring at a blank screen, Canva might just become your new favorite platform. It’s fast, it’s free, and it helps anyone, from marketers to students to small business owners, create polished gr... Read more
Short-form video, from viral dances to behind-the-scenes brand moments, is changing the way we connect online. If your brand isn’t using it yet (or isn’t using it well), you’re missing out. Read more
Let’s face it, everyone’s talking about sustainability these days. And for good reason: consumers are more environmentally aware than ever, and they want to support brands that care about the planet. Read more
Artificial intelligence (AI) is transforming how we search and consume information online. One of the newer developments is AI-generated content overviews, which are short summaries or snippets that help users quickly understand the essence of conten... Read more
Social media, forums, and other online platforms have made it essential to track in real time what users are saying about your brand and its products or services. This practice is known as social listening, and when enhanced with artificial intellige... Read more
An editorial calendar is a tool that helps you plan, organize, and visualize the content you’re going to create and publish over a set period. Whether it’s a blog, a newsletter, social media, or a 360-degree content marketing strategy, the editorial ... Read more
