Keywords can be divided into groups according to search intent, according to their composition, or according to their type of match. Read more
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Geomarketing is a specialized form of marketing that harnesses geographic and customer movement data to deepen understanding and craft more impactful strategies. Read more
Both upskilling and reskilling are two very important concepts in today's world of digital transformation in which we live, where professionals need to adapt their knowledge and skills to a new, more technological and digital environment. Read more
Google Perspectives is a new filter in Google Search that joins existing ones like Google Images, Google Videos, and Google News, among others. When clicking on the Google Perspectives filter, the search engine provides us with a selection of pages w... Read more
Interactive Voice Response (IVR) is a technology that assists users and customers over the phone. Read more
Meme marketing is a type of marketing strategy that utilizes memes to capture the audience's attention, create closeness with users, and serve as a comedic resource to boost interaction on the channels where they are published. Read more
In the world of social media marketing, timing can be everything, especially on professional networking platforms like LinkedIn. If you use LinkedIn as part of your strategy, you've probably wondered when is the best time to post. While this can vary... Read more
A brand ambassador is, in a nutshell, the human face of your brand. They perform online and offline actions that represent and promote your company in a positive way, and they serve to build trust and credibility among existing and potential customer... Read more
In the competitive landscape of digital marketing, mastering customer acquisition is crucial for any brand looking to grow and thrive. Customer acquisition involves attracting and converting new customers to your business, a process essential for sus... Read more
Social CRM, or Social Customer Relationship Management, refers to the integration of social media channels into traditional customer relationship management (CRM) strategies and processes. It's a business strategy designed to engage customers through... Read more
