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Shanon Roberts

Shanon es una diseñadora multidisciplinaria especializada en la creación de diversos activos digitales, como campañas digitales, videos o ebooks. Con experiencia en marketing digital y inbound marketing, Shanon destaca en el desarrollo de landing pages y webs para clientes usando HubSpot.

Front-End Developer & Graphic Designer. Shanon is a multidisciplinary designer specialized in creating diverse digital assets, including digital ads, videos, ebooks, and more. With a background in digital and inbound marketing, Shanon excels in developing impactful landing and web pages for clients using HubSpot.

Author articles

Tags: Online Sales By Shanon Roberts, on 29 March 2021

Hubspot Sales: How It Can Help Grow Your Brand

Hubspot is one of the most comprehensive marketing solutions available. It is usually associated with action automation, but it also has a sales component that helps consolidate all the information about current and potential customers: Hubspot Sales Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 4 February 2021

LinkedIn News and Trends for 2021

Often overlooked in years past, LinkedIn has come into its own as a powerful marketing channel. This professional networking platform connects business people and entrepreneurs, and the high success rates of its marketing tools mean it's certainly wo... Read more

Tags: Inbound Marketing By Shanon Roberts, on 23 October 2020

How to Build a Lead Nurturing Campaign in Hubspot: Step by Step

Lead nurturing is an essential part of any inbound marketing campaign because it helps move your leads along the buyer journey and keeps you in contact with your prospects. Read more

Tags: Social Media & Social Ads By Shanon Roberts, on 25 August 2020

What Is Social Media Listening? Definition, Benefits, and Steps

Marketers are constantly trying to understand how consumers feel about their products, services, brand, and communication tactics via different social media marketing tactics. And between Facebook, Twitter, Instagram, LinkedIn, and now TikTok, manual... Read more

Tags: Facebook By Shanon Roberts, on 11 August 2020

10 Tips to Increase Facebook Page Engagement

If you’ve been in the world of social media marketing, specifically Facebook marketing, then you may know that organic branded Facebook page engagement has been steadily declining since 2017. In fact, in 2019, branded page’s only reached out 5,50% of... Read more

Tags: Facebook By Shanon Roberts, on 30 July 2020

Facebook Groups for Business: How to Use Groups For Marketing

If you’ve been on Facebook recently, then you’ll understand the power of Facebook groups. Facebook groups have brought about a new resurgence of use of the social media platform, despite finding itself in the spotlight due to new scandals and news re... Read more

Tags: Digital Marketing By Shanon Roberts, on 21 July 2020

The Best 8 Marketing Podcasts to Subscribe to in 2020

Whether you’re stuck in traffic, washing the dishes, or just trying to get you daily 10,000 steps in, podcasts are a great way to entertain or educate yourself while getting simple tasks or errands done. Read more

Tags: Inbound Marketing By Shanon Roberts, on 9 June 2020

HubSpot Marketing Hub Tutorial [video included]

HubSpot’s Marketing Hub platform is an essential tool for any Inbound Marketing strategist. Read more

Tags: SEO & SEM By Shanon Roberts, on 29 April 2020

Simple Guide to Domain Authority: What Is It and How To Find It

There are many different factors that have a hand in getting your website to the number one position in Google’s SERP (search engine results page). But how can you know if you’re on the right track to reaching that goal? Read more

Tags: Inbound Marketing By Shanon Roberts, on 6 April 2020

Inbound Marketing vs SEO: What is the Difference?

What exactly is the difference between Inbound Marketing and SEO? You often see these words used in the same context, and sometimes even interchangeably. Read more