Marketing Blog

Ranking on Google is a mix of both science and art. On the one hand, you must take into account practical SEO tactics, like keyword research and technical SEO, while also providing valuable, entertaining content that people want to click on. Read more

Branded content is all around, though you may not even realize it. It can be subtle or in your face, a grand scale operation or simple video, and involve multiple moving parts or take place on one medium. Read more

Influencer marketing has completely exploded in the last few years. Read more

Viral social media campaigns seem to be more common than ever, with a new viral post or video coming out seemingly every week. And yet, reaching virality is still a struggle for many marketers. Read more

When it comes to social media marketing, there is a fine line between being engaging and annoying. Overly promotional posts can alienate your audience, and bland content can leave your brand with plenty of followers but zero interactions. Read more

It seems like every time you go on Instagram there’s a new social media holiday. And while I’m always down to join in on the latest National Taco Day or celebrate International Day of Friendship, these hashtag holidays do raise the question: How can ... Read more

A well-thought-out social media plan is crucial to the success of any brand’s social media marketing. Establishing a solid social media marketing plan allows you to gauge how effective your posts are, and measure them against your overall digital mar... Read more

Who doesn’t enjoy telling or listening to a good story? A story outlines experiences, challenges, and maybe even solutions. If a story is particularly creative and inspiring and is able to transport you, it's art! In this article we will explore how ... Read more