Attribution theory, developed in the 1950s by psychologist Fritz Heider, has evolved into an important analytical tool in marketing. It offers insights into how consumers perceive and respond to their experiences with products or services. This theor... Read more
Every year, TikTok releases its What's Next report, which outlines upcoming trends based on TikTok's vast data from its global user base. The report highlights popular content categories, emerging behaviors, and creative trends that are gaining momen... Read more
Green marketing is the development, marketing, and distribution of products designed to minimize negative effects on the environment. It is considered one of the biggest marketing and business trends, and falls within the scope of corporate social re... Read more
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The key elements directing every effective marketing plan are the objectives you set. Essentially, your marketing objectives are the actions you and your marketing team take to achieve your marketing goals. Increasing brand awareness, increasing mark... Read more
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If you want to have a presence on Pinterest, it is very important that you use Pinterest Analytics to measure the performance of your organic and paid strategies. Read more
Customer loyalty is a fundamental part of any company's marketing strategy since keeping customers satisfied and retaining them is much easier and less costly than acquiring new ones. Read more
If you are in digital sales, WhatsApp Business is a channel you shouldn't overlook. Read more
Companies have to continually adapt their business and marketing plans to changing consumer needs and expectations and assess which methods work best. Read more
