Marketing Blog

Marketing Blog

Numerical blog: the latest insights to digital marketing and online advertising.

Posts by Helena Alcoverro

Inbound Marketing Strategist en Cyberclick. Graduada en Publicidad y Relaciones Públicas por la UPF. Responsable de la estrategia de inbound marketing, creación de contenidos digitales y posicionamiento web. Gestión del CRM con la herramienta HubSpot. Experiencia en marketing digital, SEO, inbound marketing y publicidad.

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Tags: Inbound Marketing By Helena Alcoverro, on 22 Apr 2021

How to Start a Blog for Your Business

Starting a blog for your business is a relatively easy process but should follow some important first steps. You might be asking yourself, “Are blogs still relevant for inbound marketing in 2021?” The answer is a resounding yes. Even in the age of vi...Read more

Tags: Strategy By Helena Alcoverro, on 17 Mar 2021

What is Demographic Segmentation? Strategy and Examples

Marketing to anyone and everyone just isn’t effective, let alone efficient. Products or services that appeal to a 43 year old mother of three probably won’t appeal to a 19 year old male student. Then again maybe they do! Read more

Tags: SEO & SEM By Helena Alcoverro, on 11 Mar 2021

What are Hreflang Tags? Improving SEO Content in Multiple Languages

If your brand does business in more than one language you need to know about hreflang tags and how they impact SEO.  We’ll break down what hreflang tags are, why they’re important for SEO and how to use them in your marketing strategy.Read more

Tags: SEO & SEM By Helena Alcoverro, on 03 Mar 2021

How to Choose Keywords for SEO: Tips and 20 Tools

Any successful SEO campaign begins with researching and selecting the right keywords. And a number of important factors need to be considered and explored before integrating keywords. Get it wrong, because of competition or bad keyword targeting for ...Read more

Tags: Inbound Marketing By Helena Alcoverro, on 02 Feb 2021

How to Create a Free ChatBot in HubSpot: Step by Step

In the past few years chatbots have become immensely popular. In fact, statistics indicate that by the end of last year 80% of companies were using chatbots and 50% were planning to invest more in chatbots moving forward. This automated method of cus...Read more

Tags: Inbound Marketing By Helena Alcoverro, on 05 Jan 2021

What Is the Inbound Marketing Funnel?

Inbound marketing has become the go to sales process for many brands online. Traditional sales models are eschewed for a less-intrusive process where leads are guided rather than prodded. Most people these days research products online before they bu...Read more

By Helena Alcoverro, on 06 Aug 2020

What are Long Tail Keywords? Essential SEO Tip

If you’re new to the world of SEO, or even if you’re well versed, you’ve heard about the importance of long tail keywords. To newcomers, this term can sound super strange! But, you’ll get pretty familiar with it shortly. Read more

Tags: Inbound Marketing By Helena Alcoverro, on 06 May 2020

10 Ways to Improve Your Inbound Marketing Strategy

Inbound marketing is a digital marketing methodology that aims to attract users in a non-intrusive way, using the right content at the right time.Read more

Tags: Inbound Marketing By Helena Alcoverro, on 30 Dec 2020

7 Tips For Your Web Positioning in Inbound Marketing

The main objective of Inbound Marketing is for potential customers to travel through the three phases of the conversion funnel - TOFU, MOFU and BOFU - to become customers.Read more