Marketing myopia is a condition where marketing strategies excessively focus on promoting the brand's products or services, neglecting customer needs and prioritizing short-term gains over long-term benefits. Read more
The essence of inbound marketing lies in creating valuable content to engage and convert clients. Traditionally, content creation has relied on human writers, supplemented by various information sources. However, the landscape is evolving with the ad... Read more
Artificial Intelligence platforms are currently in high demand, particularly those related to content marketing. It's no wonder, because they are great allies for companies when preparing advertising campaigns, as they help teams to streamline proces... Read more
The LOHAS (Lifestyle on Health and Sustainability) target market segment is becoming increasingly important. In almost all sectors the popularity of LOHAS is increasing. In order to fully maximize the potential of this target group, it’s important to... Read more
Digital advertising is constantly evolving and integrating new technologies and formats and advergaming is a great example of this. Although it has been around for years, this type of advertising has become increasingly popular as more and more brand... Read more
Did you know that Facebook Marketplace has become one of the most profitable channels for selling products? It provides an alternative for entrepreneurs, SMEs, or any business that wants to boost its sales. But what makes it different from other chan... Read more
Digital marketing is a dynamic and energetic profession that encompasses multiple disciplines and is constantly evolving. Marketers wear a lot of hats and simultaneously face a lot of challenges and tasks in different areas. Although defining what it... Read more
Within marketing there are many concepts, some of which are better known than others depending on their importance within a strategy. Among these concepts is the marketing tech stack. Read more
Knowing your buyer persona is one of the biggest challenges in marketing. It's not enough to just know demographic data such as gender or age; for your campaigns to be truly effective, you have to thoroughly understand your buyer persona's needs and ... Read more
By now, you’re probably familiar with Instagram Reels—a feature designed to compete with TikTok by offering short, engaging video content. But how can you use Reels to grow your presence and possibly even go viral? While the success of your content i... Read more
