Marketing Blog

Brand activation is an increasingly popular marketing tool used to promote brands in creative and memorable ways. Essentially, it is the process of increasing awareness and engagement through some kind of brand experience. Read more

Marketing is constantly changing, as consumers' needs and interests change. This means that all products offered by a company have a limited life and, from the moment of launch to the moment of withdrawal, they go through different stages. These stag... Read more

Inbound marketing allows you to get closer to your customers and gain their trust in a natural way, without resorting to invasive techniques. In recent years its popularity has grown and now HubSpot has proposed a complementary methodology, called in... Read more

Until recently, B2B marketing strategies were focus was on the solutions offered, meaning the products or services. However, that is changing and the focus is shifting toward the buyer and toward buyer-driven marketing. Creating a buyer-driven strate... Read more

Google's results page is becoming increasingly complex and offering users more information. Until a few years ago, the only options were to click on an organic search result or a paid ad. But now, non-click searches are the majority. Read more

Customer retention is an important marketing strategy for just about every brand. It's well known that the cost of retaining existing customers is far less than obtaining new ones. That cost continues to rise with increasing advertising prices and cu... Read more

Starting a blog for your business is a relatively easy process but should follow some important first steps. You might be asking yourself, “Are blogs still relevant for inbound marketing in 2021?” The answer is a resounding yes. Even in the age of vi... Read more

Marketing to anyone and everyone just isn’t effective, let alone efficient. Products or services that appeal to a 43 year old mother of three probably won’t appeal to a 19 year old male student. Then again maybe they do! Read more

If your brand does business in more than one language you need to know about hreflang tags and how they impact SEO. We’ll break down what hreflang tags are, why they’re important for SEO and how to use them in your marketing strategy. Read more

Any successful SEO campaign begins with researching and selecting the right keywords. And a number of important factors need to be considered and explored before integrating keywords. Get it wrong, because of competition or bad keyword targeting for ... Read more