Search engines and their algorithms do not stop evolving, as do the expectations of users. Read more
Digital signage is a type of digital advertising that is broadcast through devices that have screens, projectors, or touch screens. This advertising format, in addition to reinforcing a brand's image, has also become one of the best ways to deliver a... Read more
For your marketing plan to be effective, you a strategic approach that outlines what type of content you are going to create and why. Read more
A benchmark is an essential tool in any marketer's arsenal because it accurately assesses a company's position in the industry and identifies ideas for improvement. Read more
A few years ago, Google's SERP (Search Engine Results Page) was very simple: a handful of text ads on the top and on the right plus 10 organic results with their titles, descriptions, and links shown on the first page. Being in the first position gua... Read more
Content creation is a vital component of any marketing strategy. The right content creation strategy can help you attract and engage your audience, increase your views and shares, and boost customer retention. Read more
Brand activation is an increasingly popular marketing tool used to promote brands in creative and memorable ways. Essentially, it is the process of increasing awareness and engagement through some kind of brand experience. Read more
Marketing is constantly changing, as consumers' needs and interests change. This means that all products offered by a company have a limited life and, from the moment of launch to the moment of withdrawal, they go through different stages. These stag... Read more
Inbound marketing allows you to get closer to your customers and gain their trust in a natural way, without resorting to invasive techniques. In recent years its popularity has grown and now HubSpot has proposed a complementary methodology, called in... Read more
By Helena Alcoverro, on 24 June 2021
Buyer-Driven Marketing: 10 Strategies for Success
Until recently, B2B marketing strategies were focus was on the solutions offered, meaning the products or services. However, that is changing and the focus is shifting toward the buyer and toward buyer-driven marketing. Creating a buyer-driven strate... Read more
