In marketing, we continually analyze the phases or cycles that customers go through in order to adapt our strategies to them and offer them what they need. Read more
To market effectively, it is essential to identify the different phases that customers go through in order to tailor marketing strategies and segmentation to reach the right person at the right time. Read more
Email marketing is one of the most powerful tools to attract customers to your brand and generate conversions. Read more
Interacting with and knowing how to address an audience is an important part of a marketing strategy, as is listening to what it has to say. Although there are different ways to obtain this information, crowdsourcing has become one of the best option... Read more
LinkedIn has more benefits than simply being a professional network where you can showcase your experience and find a job. It has become the perfect platform for companies to boost their B2B marketing strategies. In this article, we'll review how you... Read more
In the aftermath of the pandemic, e-commerce has skyrocketed. Most brands that have a large e-commerce presence are seeing great results for their business. E-commerce measurement metrics allow you to understand how your online store is performing an... Read more
If you do account-based inbound marketing, there's one HubSpot feature you can't afford to miss: HubSpot Target Accounts. With it, your marketing and sales teams will have a place to keep track of noteworthy accounts for the company and can quickly f... Read more
Today, it is almost impossible to do marketing without technology. The set of tools used by different departments is known as a "stack," and creating and maintaining it is the CMO's responsibility. Read more
TOFU, MOFU, and BOFU are important acronyms in inbound marketing. Knowing what they mean and how to use them in your campaigns is crucial to be able to offer your users the right content at the right time according to where they are in the conversion... Read more
Beacons are changing the marketing landscape. These devices allow you to combine retail marketing and digital marketing to deliver customized messages to users based on their location. Read more
